Environment & Energy | Monday 21 March, 2016 2:24 pm |

In a bid to mark World Water Day – observed on 22nd March, and increase awareness about the importance of using water efficiently, Colgate has announced the launched of its ‘Save Water’ campaign across the UAE. This initiative aims at reminding people of the need to save water by adopting water-saving tips in our daily lives.  

 

“Water is required in almost every phase of the product life cycle, from sourcing raw materials, to producing products, to consumer use of products. We also recognize that while clean water is vital to the communities we serve, it is increasingly becoming a scarce resource in many regions of the world,” says Scott Geldart – Vice President and General Manager Colgate Palmolive North Africa Middle East & French Overseas Territories. “As part of our global water conservation efforts, we launched the ‘Save Water’ television commercial to encourage consumers across the UAE to make every drop of water count.” 

 

The commercial opens with a man leaving the faucet running as he brushes his teeth. The next scene focuses on the amount of water wasted when we leave the tap on, even for a short period. The spot informs viewers that up to 10 litres of wasted water is more than some people get in one week.

 

The United Arab Emirates has one of the highest per capita consumption rates of water.  According to the Federal Water and Electricity Authority (FEWA), a UAE resident uses 550 litres of water a day as compared to the international average of 170 litres per day. With improved conservation habits, the country can save up to 17 per cent of water¹.

 

According to Colgate, you can now save up to 10,000 litres of water a year simply by pledging to turn off the faucet while brushing your teeth, and save up to 6000 litres a year of water by turning off the faucet while washing hands or dishes. You can also save up to 7000 litres a year by reducing bathing time by 2 minutes says Colgate.

Colgate’s global sustainability efforts concentrate on growing the business consistently and responsibly while benefiting those they serve and promoting the well-being of future generations. Among many initiatives, the brand has reached 150 million more children with Colgate Bright Smiles and made over half of its products more sustainable over the years. The brand continues its efforts to encourage water conservation among 250 million consumers globally.