Tourism & Hospitality | Tuesday 28 August, 2018 12:37 am |

Ever since it came to the region in the early 15thcentury, coffee has held a special place in Middle Eastern culture. In Saudi taste preferences have evolved and refined over the years, with coffee fans now favouring more exotic flavor profiles, premium sourcing and exciting ways of serving to enjoy that all important cup. 

Enter: Nespresso’s new Master Origin collection. Five landscapes, five specialized processes, and local coffee farming experts have come together to create five distinct coffee sensations all inspired by the country they came from. 

Nespressocoffee experts have scoured the world to discover the finest coffee sourcing regions, from the forested mountains of Sumatra through to the highland vales of Nicaragua. Within each selected region, Nespressoformed a partnership with the local farming experts with the goal of crafting incredible new coffee aromas and tastes. 

In Ethiopia, the coffee beans had a meticulous raking every hour by hand to ensure even drying. In Colombia, each coffee cherry was left on the tree, risking fermentation, until it was exactly the right shade of deep purple to be picked. Over in Sumatra, Indonesia, farmers used a traditional wet-hulling method, whilst in Nicaragua, the coffee bean was left in its natural fruit layer whilst drying to allow it to soak up the natural sugars. The coffee sourced in India experienced an age-old ‘monsoon’ technique, when coffee, transported via boat, took on a high level of moisture from the ocean, making the beans swell and reveal a unique new flavour. 

Karsten Ranitzsch, Head of Coffee at Nespressoexplained: “Processing techniques play a hugely important role in the final coffee profile and with the Master Origin coffees we wanted to toy with this idea and see how we could use a mix of traditional, new and adapted methods to produce five distinct and original coffees. Together with the local farmers, we took risks and challenged ourselves, only made possible thanks to the mutual trust and support built by the Nespresso AAA Sustainable Quality™ Program.”