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Eye of Riyadh
Business & Money | Sunday 5 May, 2024 8:55 am |

Esports World Cup and Barn’s Coffee Partner for Historic Esports Event

The Esports World Cup Foundation (“EWCF”) and Barn’s Coffee (“Barn’s”) are set to stir up the gaming world with a partnership poised to make history at the inaugural Esports World Cup in Riyadh, Saudi Arabia this summer. As the exclusive coffee brand of EWC, Barn’s is brewing excitement among esports enthusiasts worldwide, delivering a jolt of energy to players and fans alike.


As Barn’s eyes international expansion, their presence at the Esports World Cup marks the continuation of an exciting journey to the global stage. During the Esports World Cup Festival, all attendees are invited to get their caffeine fix at the Barn's booth, where they can savor the rich flavors of Barn's coffee and immerse themselves in the excitement of the event. In addition to offering delicious refreshments, the Barn’s booth will add a touch of welcoming Saudi Arabian hospitality to the international celebration of gaming culture and esports.


“We are happy to announce Barn's, one of the most loved coffee brands in the Kingdom, as a Main Partner of the Esports World Cup," shared Mohammed Al Nimer, Sales Director at the Esports World Cup Foundation. "The Esports World Cup provides an ideal stage for brands like Barn's to connect with a passionate, expanding audience, right at the heart of gaming and competition. Joining forces with a beloved, authentic brand like Barn's is a clear sign of the EWC's  commitment to nurturing impactful collaborations that put our fans, and their experience, at the forefront of everything we do.”


Echoing this sentiment, Mohamed Al Zain, CEO of Barn’s Coffee, added, "Our collaboration aims to leverage the national and global exposure of the Esport World Cup to support the 2030 Vision, which seeks to foster an inclusive and sustainable esports ecosystem. By offering authentic and delightful products, we aim to enhance the gaming experience for the community of gamers, while also bringing Barn's closer to the youth and their modern lifestyle."


The Esports World Cup is Barn's start of their entry into esports as it seeks to elevate the gaming experience for enthusiasts while deepening engagement with modern youth culture. Barn’s partnership with Team Falcons, a prominent Saudi Arabian esports Club, further underscores its goal of empowering emerging talent in alignment with the Kingdom's vision for youth development.


Come July 3, 2024, the EWCF will transform Riyadh into the epicentre of esports fandom and gaming culture with a massive eight-week Festival. For the duration of the event, the Festival will feature gaming activations, community tournaments, pop culture celebrations, international experiences and much more. Fans can enjoy these exciting activities and watch their favorite athletes and clubs compete in 20 Game Championships for a share of more than $60 million in life-changing prize money — the largest in esports history.

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