We believe that people should experience movies and not just watch them. We believe that the film is only one part of the excitement and anticipation people should feel when going to the cinema. That’s why we are not just another cinema brand, one that you leave remembering the movie, but forgetting the cinema. That’s why we: Bring authentic experiences created to captivate your imagination and senses. We are the Saudi cinema brand. We are proudly inspired by Saudi’s culture, respect and hospitality, but also its fun-loving optimism and enjoyment of the new, the quirky, but most importantly - the moment.