Launched with the battle-cry ‘Change the Rules’ TBWARAAD has been continuously disrupting the conventions of communications across the region. TBWARAAD Middle East was established in the United Arab Emirates, on February 23, 2000 to develop and expand TBWA Worldwide’s presence across the Middle East and Africa. The regional team consists of more than 1,000 people across four main divisions – advertising, digital, shopper marketing and public relations. The Dubai office based in Emaar Square and in the shadow of the iconic Burj Khalifa, acts as a central co-coordinating hub for the 14 associate TBWA offices across the Middle East and North Africa. Our offices are a testimony to the TBWARAAD philosophy; an environment that was designed to disrupt and motivate. From beanbags to a basketball court, astro-turfed indoor garden to our majlis lounge area, commissioned art to an expression wall, the agency encapsulates everything TBWA stands for. For additional information on TBWARAAD and the network, Please see the network section.