EXtra was established in Saudi Arabia in 2003 by United Electronics Company (UEC) to provide customers with a complete shopping experience aspects of consumer electronics and home appliances. EXTRA offers the leading brands globally and equip a comprehensive product range includes televisions, audio systems, computers, mobile phones and IT communications, cameras, home appliances and personal care products. Range of products supported by the services of a comprehensive after-sales services such as extended warranty term and free delivery to the door of the house and the installation of air conditioning. In addition, it provides maintenance of the computer at any place and at any time, and remote assistance over the phone 24 hours a day throughout the week and set up the phone with a backup and maintenance of a comprehensive cross-brand Force on the clock. With 3 service centers across the kingdom, eXtra also offer repairs of machinery and electronics in homes. Now, with more than 12 million shoppers, eXtra is the destination and the store's most popular with 34 branches in Saudi Arabia and in every branch of the Kingdom of Bahrain and the Sultanate of Oman. In recognition of the success of the extraordinary come Company EXTRA at the forefront of retail companies in the list of percent of Saudi companies more developed a growth rate of up to 340 percent in the period between 2004 to 2008, and won Bantrzr first in the category of the retail sector in Saudi Arabia in Excellence Awards from the magazine Arabian Pinzns.