The 3 Day MBA in Social Media is most useful to senior-level managers that need to know how and why social media is good for business. If you are a forward thinking senior manager, you will discover why social media is good for your business and how to apply proven social techniques and increase profit. The workshop is also ideal for B2B and B2C marketers, advertising agency professionals and SME owners. In just three days: Understand the fast-changing world of social media marketing and how you can leverage its potential in your business Learn how to create a social media strategy to build your business and online marketing campaigns Understand the tools required to build a network and run social media campaigns on Facebook, Twitter, YouTube and other platforms Discover ways to build and maintain visibility of all social networking profiles Attract leads, boots sales and retain customers through social network channels Study and evaluate successful social media campaign case studies

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