A five-day training seminar covering the full spectrum of concepts and techniques for strategic communication in social media -Course outline: A complete online PR and communications master-class This one-week seminar covers the full range of concepts, skills and platforms required to unlock the power of social media to support your reputational goals. You will learn to create an online strategy, engage on Facebook, Twitter and YouTube, provoke multimedia buzz, optimise your online space for search, and excel in digital crisis communications. - Who should attend: This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques. This course is suitable for communications, PR and marketing professionals at all levels whose role includes strategies and tactics for engagement with online social media on behalf of their organisation. - Topics: This course covers the following modules: ◦ Social media strategy for communications and PR ◦ Social media management for communications and PR ◦ Reputation management in social media ◦ Crisis management in social media The topics covered by each module are detailed below.