13 Dhu al-Hijjah 1445 - 20 June 2024
Sign up for newsletter
Eye of Riyadh

ASFAR announces three-season sponsorship deal with  Al-Hilal Saudi Club
Sports | Thursday 10 August, 2023 3:05 pm
Saudi Tourism Investment Company (ASFAR), a portfolio company of the Public Investment Fund (PIF), has announced a sponsorship agreement with Al-Hilal Saudi Club, one of Saudi Arabia's premier football clubs. The sponsorship deal, which will run for three seasons, reflects ASFAR’s commitment to...
Palms Sports Strengthens Training Sector Growth with New AED 10.2 million Government Contracts
Sports | Wednesday 9 August, 2023 9:43 am
Palms Sports (ADX: PALMS), the global sports management company, world's largest Jiu-Jitsu training academy, and a subsidiary of International Holding Company (ADX: IHC), announced the conclusion of renewable new one-year contracts worth AED 10.2 million, with Abu...
Epic intergalactic showdown set to commence at Gamers8: The Land of Heroes with $500,000 StarCraft II tournament
Sports | Thursday 3 August, 2023 9:09 am
The stage is set for an intergalactic showdown of epic proportions as Gamers8: The Land of Heroes, the biggest gaming and esports festival worldwide, presents the most intense StarCraft II tournament of the century.    Running for four days beginning Thursday, August 3,...
Neom McLaren Electric Racing Team Releases First AI Sticker for Racing Cars
Sports | Monday 31 July, 2023 9:52 am
Using artificial intelligence techniques, the NEOM McLaren Electric Racing team has released the world's first car sticker designed for chassis of race vehicles, which was set to be posted on racing cars at the world championships organized by the International Automobile Federation (FIA), it was...
Mastercard and Saudi Esports Federation connect Kingdom’s gamers to their passions
Sports | Sunday 23 July, 2023 11:33 am
Building on the success of the inaugural edition of the largest gaming and esports festival in the world, Gamers8, Mastercard has announced its return to the 2023 edition, which will be larger than ever. Mastercard’s role underlines the company’s commitment to delivering a diverse and exciting...
Netherlands beat Australia on penalties as Manuel Bachoore celebrates FIFAe World Cup 2023 triumph at Gamers8: The Land of Heroes
Sports | Thursday 20 July, 2023 8:33 am
The Netherlands defeated Australia in a dramatic penalty shootout to become FIFAe World Cup 2023 winners on Wednesday night, as Manuel Bachoore declared his victory over Mark Zakhary at Gamers8: The Land of Heroes as “amazing”.    The world’s biggest gaming and...
Dota2 Riyadh Masters returns to Gamers8: The Land of Heroes with planet’s best vying for $15 million prize pool
Sports | Wednesday 19 July, 2023 10:00 am
The action, excitement and exhilaration continues at Gamers8: The Land of Heroes this week with the Dota2 Riyadh Masters back for its second edition at the biggest gaming and esports festival worldwide.  Returning to Boulevard Riyadh City even bigger and better following last year’s...
Saudi Motorsport Pioneer Aseel Al Hamad Joins Hero Up Campaign at Disneyland® Paris to Celebrate Marvel Avengers Campus First Anniversary
Sports | Tuesday 18 July, 2023 8:52 am
Aseel Al Hamad turns her passion into a mission by taking part in inspirational campaign alongside 12 other participants from around the world Saudi Arabian motorsport enthusiast Aseel Al-Hamad is blazing a new trail alongside 12 other individuals as she joins the Hero Up campaign, part of...
 eVulpa Acquires Exclusive La Liga Advertising Rights for the MENA Region
Sports | Tuesday 18 July, 2023 8:29 am
Interregional Sports Group (ISG) has agreed a multi season deal with eVulpa to act as an exclusive ISG sales agency in the MENA region. The move will help target brands and increase direct regional support and help promote La Liga media rights locally via the ISG network. eVulpa have significant...
  HONOR Magic5 Pro Shines at PUBG Mobile Competition, and Hints at Upcoming HONOR 90 All-rounder Smartphone
Sports | Monday 17 July, 2023 7:27 pm
 The long-awaited PUBG Mobile competition came to a thrilling end yesterday, leaving gamers captivated until the very last moment. In addition to the exhilarating gameplay, participants were thrilled to experience the immersive world of PUBG Mobile on the cutting-edge HONOR Magic5 Pro...