Technology & IT | Wednesday 16 September, 2015 1:56 am |

Xilopix presents its Search Engine for Omnichannel retail, enhanced with Visual Product recognition for Smartphones.

 

There are nearly 2 billion smartphone users throughout the world. These devices are now the entry point to a continuous Internet experience, while shopping at home or on the go. Retailers are one of the main beneficiaries of this trend, which will rapidly empower customers with New Shopping Experiences.

Xilopix will demonstrate the benefits of its new Visual Recognition Omnichannel Search Engine at GITEX, 18-22 October 2015 at Dubai World Trade Centre.

We live in a world where images take hold of everything, thanks in part to the rise of smartphones: 1.8 billion pictures are shared every day and position companies like Instagram or Pinterest as a new way to enjoy visually products for a new era of digital consumers. 

 

 

Visually searching for products through a mobile app is the natural extension of that new habit, a trend retailers may heavily adopt in the coming two years, as eMarketer pictures it.

Our visual recognition solution is the mobile enhancement of our solution Xilopix for E-Commerce. It is designed to fit the M-Commerce mania that is spreading worldwide, which is expected to reach $626 billion by 2018, nearly equaling global E-Commerce sales for 2013 of $638 billion. 

Xilopix for E-Commerce offers a comprehensive Visual Search Engine solution, including a Visual Product Recognition Capability right from users’ Smartphones.

This is an easy 3 step-solution customers are ready to embrace: wherever they are, when they see an outfit they like (in a store, on the street, in magazine, etc.), they simply need to snap a photo to instantly have the product recognized and get recommendations of similar Products, to buy one of them straight away. 

The simplest way to start product searches begins with our visual product recognition solution on Smartphone, which is the natural enhancement to ease the purchasing path and set free from the written language barrier and keyboards. Now Product Search has never been so easy from your smartphone! 

Our visual product recognition functionality can be embedded within any retailer app to enable a Product search Experience in-store and online, or on the move. As such, Xilopix for E-Commerce comprehensive solution delivers a coherent and Omnichannel user experience to search products whatever the device used and regardless of the location. 

Now Retailers can provide a consistent, multi-screen and multi-contact point, Product Search Experience, in-store (interactive kiosks, vendors’ tablet), smartphone on the go, or at home (couch-shopping via tablet, PC).