Business & Money | Thursday 29 September, 2016 1:15 pm |

The 7th edition of Big Boys Toys, the region’s premier luxury, innovations and technology expo will for the first time feature Woman’s World, a platform for lifestyle brands, products and services dedicated to women. 

The addition of Woman’s World was made specifically to cater to women who form 40% of the supershow’s visitor profile, offering them a more tailored experience.The feature offers a unique shopping experience for the female visitor to gain exclusive access to the world’s most unique and luxurious products. The platform will feature exhibitors ranging from fashion, jewellery, beauty, travel, interiors, lifestyle and wellness.

The organizers have confirmed the attendance of upscale couturier Shaira Fashion Boutique, designer Kubra Al Qaseer – the region’s most sought after name in traditional fashion especially for Arab women and world renowned luxury jewellers Jacob Albee, Theodoros, and Sadaff Jewellery. To add to the impressive lineup are MIAIM miniatures, specialized in modern furniture, bathroom fittings and premium doll houses, Blinga Design, creating the world's most exclusive shoes and handbags and Mounia Paris, manufacturer of hand-painted bottles & niche perfumes

Mr. Biju Jayaraaj, CEO of Artaaj (the organizers of the supershow) stated: “The UAE leads the segment within the region as it ranks amongst the top 5 countries worldwide with consumer purchasing power for luxury products. Woman’s World will enable women-centric brands to exhibit in an environment tailor made to their business needs. “

The show will take place at the Abu Dhabi National Exhibition Centre on November 23-26.