Technology & IT | Wednesday 7 November, 2018 2:24 am |

Huawei’s Mate 20 Series has sold out in the United Arab Emirates before hitting store shelves due to unprecedented demand for the highly anticipated smartphone, according to Huawei Consumer Business Group (CBG). Dubbed the king of smartphones, the first phase of the HUAWEI Mate 20 series pre-order was completed with 10 times more consumer requests over last year’s Mate 10 series. The HUAWEI Mate 20 Series, which was unveiled to the region’s users at a glittering lightshow on the Burj Khalifa last month, will be available for pick-up by the first wave pre-order customers on November 8.

 

“The extraordinary demand for Huawei Mate 20 series in the UAE is testament to the success of our global consumer-centric strategy, which is to provide greater choice and a more comprehensive experience for our regional consumers. The UAE’s consumers are extremely discerning and value quality innovation in their lives. Huawei CBG focuses on providing consumers access to best-in-class technology, innovative devices and exceptional quality products, to develop more meaningful ways to stay connected. We are proud of our pioneering technology to deliver On-Device Artificial Intelligence that is shaping the future of smartphones as intelligent tools that understand users to assist them,” said Gene Jiao, President of Huawei CBG, Middle East and Africa.

 

Innovative features including a revolutionary matrix camera system featuring a 40 MP Leica triple camera with ultra-wide angle lens, a long-lasting battery and the ground-breaking reverse charging feature, have made the Huawei Mate 20 series a game-changer in smartphone evolution.

 

“The Huawei Mate 20 series allows users to fully immerse themselves in today’s dynamic digital world. Its advanced and powerful system is designed to be exceptional in every way and to deliver unparalleled next-generation smartphone innovation for the consumers of today,” added Jiao. 

 

Huawei Mate 20 Series Highlights

 

-Revolutionary Matrix Camera system 

 

The HUAWEI Mate 20 Pro is equipped with a Leica Triple Camera featuring 40MP main camera, a 20MP ultra wide-angle camera and an 8MP telephoto camera. Together, the trio of lenses supports a wide range of focal lengths enabling it to mimic the results from professional cameras. The new camera system also supports macro distance, which produces crisp images of objects that are laces as closed as 2.5 cm from the lens. The HUAWEI Mate 20 Series also features an AI Portrait Color video mode. Using AI, the HUAWEI Mate 20 Series can isolate human subjects and desaturate the colors around them to dramatically highlight the person. AI Spotlight Reel identifies clips with a shared theme and auto-generates a montage, made entirely of highlights. 

 

-Long-lasting Battery, Super charge and wireless quick charge and a unique reverse charging feature

 

Besides superb performance, the HUAWEI Mate 20 Series also features groundbreaking improvement on battery life. It supports 40W HUAWEI SuperCharge, which gives the device 70 percent charge in 30 minutes. The safety of the technology is certified by TÜV Rheinland.

 

Moreover, HUAWEI Mate 20 Pro supports 15W HUAWEI Wireless Quick Charge, the industry’s fastest wireless charging solution, and Wireless Reverse Charge, which enables the device to work as a power bank for select electronic devices supporting wireless charging.

**available on Mate 20 pro only.

 

-Biometric Identification and In-screen Fingerprint 

 

HUAWEI Mate 20 Pro and PORSCHE DESIGN HUAWEI Mate 20 RS both support 3D Face Unlock. The solution quickly and securely authenticates users within 0.6s at a false acceptance rate of below 1/1,000,000. The HUAWEI mate 20 series also features an in-screen fingerprint sensor. The company has evolved the design of its in-screen fingerprint sensor to achieve better speed and success rates. 

 

-EMUI 9 Enables a Quality Life

 

The HUAWEI Mate 20 Series comes with EMUI 9.0, a smart operating system based on Android P. Through AI self-learning algorithms, the operating system delivers an “evergreen” experience—it remains smooth even through extended use. In addition it enables the HUAWEI Mate 20 Series to perform or enhance a range of tasks from object identification to food calorie counting by simply pointing camera towards objects. It is also able to recognize famous paintings and landmarks.  Using 3D Live Object Modeling, consumers can even create a fun digital avatar to dance or interact with.