As part of its sponsorship of the 2021 edition of the Saudi International powered by SoftBank Investment Advisers, Universal Motors Agencies, the official dealer of Infiniti cars in Saudi Arabia, held a VIP media day for guests at King Abdullah Economic City (KAEC) during the third edition of the tournament.
Taking place 4th - 7th February 2021, the company provided its guests, members of the media and social media influencers with a series of test-drive sessions, giving participants the chance to drive a number of the new Infiniti models which are due to be rolled out in 2021. Attendees were lucky enough to drive some of the best and latest models in the Infiniti brand, such as the QX80, QX50, and Q50.
Guests of Universal Motors Agencies started their day with a presentation led by members of the Infiniti marketing team, who gave their insights on each model building anticipation ahead of the test drives to come. A strict series of precautions were implemented to ensure that guests were able to test drive each new model in a safe and secure environment. After they had got behind the wheel guests were able to review both their own and their car’s performance following each test drive, allowing them to become acquainted with some of the latest and most advanced models and technologies Infiniti currently has on offer.
Albert Venter, Managing Director of Universal Motors Agencies said:
“Our team at Universal Motors Agencies is always looking to work closely and build relationships with members of the media and through our sponsorship of the Saudi International powered by SoftBank Investment Advisers, we were able to raise awareness and enhance the reputation the Infiniti brand currently enjoys in the Saudi market. Test drive events enable us to introduce the latest Infiniti models along with their respective technical capabilities, overall performance and advanced features to a new audience. It’s clear from the reactions of our guests how worthwhile these events are.”
The 2021 Saudi International powered by SoftBank Investment Advisors welcomed some of the game’s greatest players as it celebrated the third year on the European Tour schedule. Dustin Johnson, world #1, claimed his 2nd win in three years, holding off a dangerous challenge from Americans Kevin Na and Tony Finau. The Royal Greens venue has proven once again, to be an outstanding Championship golf course, with major winners taking the title each year.