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Eye of Riyadh
Eye of Riyadh
Business & Money | Monday 13 January, 2020 12:51 pm |
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UAE’s digital display space set to get a makeover in 2020

Digital signage, textile printing and LED signage machines dominated the SGI Dubai exhibition space. Visitors to the show were treated to some of the latest technology in the signage and wide-format printing sector particularly in the segments mentioned earlier. The show which is going on till Jan 14th, 2020 includes prominent exhibitors such as Masonlite, Heliozid Oce, Desert Sign, CMYK, Business Point International, Blue Rhine, Flex-Europa, Starflex among others. 

Digital signage and display technology are considered as the future of the advertising and signage industry occupied prominent space at the show. As per reports, the Middle East and African digital signage markets are expected to reach a CAGR of 10.1% in the 2019-2026 period. 

“The digital signage market in the MENA region is bound to grow, but there is still a need to raise awareness about the technology in this region. Most customers are scared by the high investment costs and don’t realize their benefits and returns on long term basis. Also, the thrill of new technology such as AI and VR/AR creating a personalized or immersive experience for the end consumer”, said Sharif Rahman, CEO, International Expo Consults.

The textile printing sector was also prominently highlighted at the SGI Dubai 2020 show with numerous machines showcasing the digital textile printing (direct-to-garment) as well as transfer technology. Reports suggest that the digital textile printing remains one of the fastest growing segments within the digital print industry with worldwide markets estimated at USD 2.83bn at 2018. 

“SGI Dubai 2020 has always had a significant presence of textile printing exhibitors every year. The applications of such a versatile sector aren’t limited to the apparel and fashion industry but can be extended to the décor, industrial and outdoor signage segments as well. Due to its recent success we can see many big brands including textile printers in their portfolio,” added Rahman.

One distinct feature of the show involved the various LED exhibitors both from China and other parts of the world. This technology plays a significant role in providing excellent coverage and visibility to signage with the added benefit of being cost effective. Not to forget that they are proven to bring down the carbon footprint of the advertiser.  

“LED is surely a significant section of the signage and advertising industry. We introduced this segment within our show a few years ago and since them the participation from companies from around the world has grown and we foresee a sustained growth path. This is another multi-billion-dollar industry and if you are associated with this industry, then you should consider participating in this show as we receive several developers, mall owners from Middle East and Africa,” added Rahman.

SGI Dubai is an ideal converging point where visitors and exhibitors can reach out with architects, sign makers, print and production manufacturers, media agencies, real-estate developers, brand and image consultants among others. The 23rdedition of the show is being held at Dubai World Trade Centre till 14th Jan 2020. Hundreds of exhibitors from around the world have brought the latest technology and innovative products to the thousands of visitors expected to attend the show. 

Apart from signage, digital signage, wide format printing, digital printing, textile printing, screen printing, LED and retail the show will feature categories such as AI, software, metal cutting, labeling & branding, spare parts and paper technology. SGI Dubai 2020 also features a creative competition – Wall of Fame; live car wrapping sessions; and a panel discussion featuring top industry experts – Knowledge Series. 

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