Business & Money | Wednesday 30 December, 2015 1:00 pm |

Turner, a division of Time Warner, has today announced a strategic partnership with beIN Media Group, a leading TV production, distribution and media rights acquisition organization. The partnership will see a move of Turner Broadcasting owned channels, such as Cartoon Network, Boomerang, TCM (Turner Classic Movies), HLN (Headline News) and CNN HD, in the region towards being offered on DTH (direct-to-home) exclusively via beIN’s distribution network across the Middle East and North Africa region.

 

Speaking about the milestone agreement, Rani R. Raad, Managing Director, Middle East, North Africa and Turkey at Turner said: “We are pleased to announce our exclusive partnership with beIN Media Group in the Middle East and North Africa region. Together with beIN Media Group, we’re expanding our reach to cater to the needs of audiences across the region. Subscribers to the network can enjoy unlimited access to news, movies and animation via our world-class broadcast channels and entertainment offering.”

 

The commercial agreement, which comes into effect on the first of January 2016, is a strategic step towards ensuring wider reach and coverage. The move also enforces beIN Media Group’s entertainment TV segment; by offering Turner channels, beIN Media Group is further strengthening its entertainment category, to add to its existing strong subscriber base for its sports offering. 

 

Yousef Al-Obaidly, Deputy CEO of beIN MEDIA GROUP said, ”In November, as we launched beIN’s entertainment portfolio we had committed to our subscribers that we will partner with leading global brands to bring them the best of global entertainment.  Our partnership with Turner is a solid step in that direction.  Turner channels are gold-standard in kids’ entertainment and news and beIN is really excited to bring these channels exclusively to its subscribers.”  

 

The exclusive partnership with beIN Media Group allows Turner to cater to a vast geography spanning the Middle East, in addition to the North Africa region and Jordan. 

 

“Globally, Turner has a widespread reach; our exclusive partnership with beIN Media Group’s DTH distribution network allows us to further widen access to our channels across the Middle East region and key North Africa markets. We are confident that this partnership will prove beneficial to existing and potential subscribers,” added Raad.