Business & Money | Thursday 5 May, 2016 4:18 am |

Globalization and the economic openness policies adopted by the Kingdom during the past decades were the main drivers of economic diversification and increasing competitiveness, thus affecting positively the growth of companies operating in the market, who became aware of the importance of building a strong identity that distinguishes it in the market, determines its economic value and ensures quality is maintained at all times.

This importance led companies to invest heavily in creating and developing strong brand identities, to maximize the value of their companies, develop its business, and enhance its contribution to the economy.  

And a strong brand identify is not only beneficial for the company itself, but it also has a positive impact on the Kingdom’s economy overall. Companies who expanded their business Regionally and globally carry the Saudi flag and highlight the economic significance of the Kingdom and the investment opportunities available.

In this context, we can’t but highlight Arabian Oud Company which has succeeded during its journey to become a leading company in the perfume market where it excelled in the perfume industry which gave the company a unique competitive advantage among its peers.

More than 755 branches across 35 countries, Arabian Oud, with its diversified products, have creatively blended the East and the West cultures, to become the most popular brand in the Kingdom, and gained clients’ satisfaction by adhering to the highest quality standards and excellent customer service.    

Arabian Oud has also gained international recognition, by concluding agreements with renown companies such as Walt Disney, in addition to being granted several awards, to be the Ambassador of High Quality Saudi Products.