Business & Money | Thursday 4 August, 2016 12:40 pm |

From a survey of UAE hoteliers, organisers of The Hotel Show Dubai discovered that a strong digital marketing strategy is at the top of the agenda.

Undertaken by dmg events to identify which topic would be of the most interest to UAE hospitality industry professionals in an external training course, the results of the survey were unanimous.

“Developing a Digital Marketing Strategy for Revenue Optimisation”, a certified training masterclass in partnership with MODUL University Dubai, will take place at the 17th edition of The Hotel Show Dubai 2016, set to take up an entire day of the events’ popular Vision Conference.

Gary Williams, Event Director of the dmg events hospitality portfolio, said: “In a digital world, there is no denying that digital marketing is here to stay. It should form an integral part of a hotel’s marketing strategy, at a time where the presence of a hotel’s brand profile is no longer enough to drive revenue. An adaptation of a more robust marketing strategy is now inevitable. Hotel reservations and associated experiences are some of the most popular subjects for online reviews; and this continuous stream of consumer-generated content is typically regarded as more reliable, unbiased and popular than the content produced by hoteliers.”

MODUL University, established in Vienna in 1908, has over 100 years of legacy in hospitality and tourism education in Europe. The Dubai campus in Jumeirah Lakes Towers is set to welcome its first cohort of students this September.

Martin Kubler, lead Lecturer at MODUL University Dubai and CEO at sps:affinity who will conduct the training session, commented: “This masterclass will deliver insights and expertise needed by today’s hoteliers to optimise revenue through digital marketing channels including social media, mobile and web. The session will cover: Strategies to optimise your hotel's online presence; Identifying and managing your online audiences; Developing and managing online sales funnels; and Current best practice in online and social media promotions.”

The “Developing a Digital Marketing Strategy for Revenue Optimisation” certified masterclass will be held on 17th September, from 9.30am to 3.30pm, at the Dubai World Trade Centre. 

Hoteliers that book before the 6th August will pay an early booking fee of US $200. Find out more and register to attend at: www.thehotelshow.com 

ENDS

For more information and/or images please contact Heather Macpherson, PR Manager of the dmg events hospitality portfolio on +971 4 445 3749 orheathermacpherson@dmgeventsme.com

NOTES FOR EDITORS

The Hotel Show Dubai is organised by dmg events and belongs to the dmg hospitality portfolio comprising of The Hotel Show Dubai, The Hotel Show Saudi Arabia, The Leisure Show Dubai, Piscine Middle East, Middle East Hotel Awards, Saudi Arabia Hospitality Awards, Middle East Pool & Spa Awards, Vision Conference and TecSec Summit.

The Hotel Show 
100% Hospitality for the hotel, restaurant, café and foodservice industry

The Hotel Show Dubai (17-19th September 2016, Dubai World Trade Centre) is a pivotal business forum for the hospitality industry in the Middle East and Africa. Working with the Department of Tourism and Commerce Marketing, industry associations, and partners, the 2016 event includes visionary features, extensive educational content (through the Vision Conference and TecSec Summit) and other knowledge sharing platforms together with senior level networking; co-located with The Leisure Show – the region’s only event dedicated to its growing leisure industry. Find out more or register to attend FREE at www.thehotelshow.com or www.theleisureshow.com

About MODUL University Dubai 
Established in Vienna in 1908, the MODUL brand has over 100 years of legacy in hospitality and tourism education. The Dubai branch marks the opening of the first ever Austrian University in the region. Founded by Dubai Investments, the University offers a number of academic and professional programs with tourism and hospitality education at the heart of its offering. For more information contact Katarina Mladenovic at pr@modul.ac.ae or +971 55 195 2454

About dmg events

An international exhibition and publishing company, dmg events produces market-leading exhibitions and conferences for the global energy, construction, coatings, hospitality and interior design industries.

 

dmg events is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT) an international portfolio of information, media and events businesses listed on the London stock exchange.

 

dmg events Middle East, Asia & Africa

Founded in 1989, dmg events has operated in the Middle East since 1995 and owns many leading brands including The Big 5 portfolio of construction events, INDEX – the Middle East’s largest event for the interior design industry and The Hotel Show, the longest running and most important event for the hospitality industry.

Headquartered in Dubai, UAE and with satellite offices in India, South Africa and the UK, dmg events Middle East, Asia & Africa organizes over 45 events across the Middle East, Africa, Asia, North America and Europe. For more information visit www.dmgeventsme.com

About DMGT
‘Satisfying the need to know’

DMGT manages a balanced multinational portfolio of entrepreneurial companies, with total revenues of almost £2bn, that provide a diverse range of businesses and consumers with compelling information, analysis, insight, news and entertainment.

 

The company employs more than 10,000 people and is listed on the London Stock Exchange

 

The five divisions are:

• Risk Management Solutions (RMS)
• dmg information 
• dmg events 
• Euromoney Institutional Investor plc
• dmg media which includes the Daily Mail and MailOnline