Beauty & Style | Thursday 9 May, 2019 3:06 am |

The region’s very own high-street retailer Splash, launched an exclusive limited edition collection in collaboration with four of the Arab region’s most iconic fashion designers.

The collection came to life in a state-of-the-art, one-of-a-kind, multisensory fashion presentation in both Riyadh and Jeddah. The Splash Island Collection preview, held at Seven Moons, Riyadh on April 28th, and at Lounge by Arum, Jeddah on April 30thwhich included unique displays curated to represent the style aesthetic of Ramadan fashions. The events were also attended by over 100 invited guests, which included VIPs, local Social media influencers and members of the Press. The events led by Niche Arabia delivered the first mixed live model fashion presentation in the Kingdom viewed by a mix audeience.

Among the four designers who Splash collaborated with is - Essa Walla, Nina Zandania, Ken Ferns, and Aiisha Ramadan.  The home-grown talent who pushes creativity and innovation to the forefront of his designs, Essa Walla’s collection was flamboyant with a focus on bold prints and irregular modest drapes. On the other hand, the inspiring fashionista and style icon who has ruled the media industry for a decade, Nina Zandania’s collection had a stylish 70’s disco edge. 

Coming with a very rich yet sophisticated fashion style inspired by Asian culture, Ken Fern’s collection showcased a playful mix of various cultures and tribes, with the uniqueness lying in the prints. Last but not the least, a global fashion designer who is known for her unique, modern style, Aiisha Ramadan’s collection was colorful, beautifully-crafted and kept in mind women with different shapes and needs. 

 “Modest fashion is the rising trend that is being raved about not only in the Middle East but even internationally. The focus is on comfort, humility, and elegance,” said Raza Beig, CEO of high-street fashion brands Splash and Iconic. “The chosen designers have demonstrated a remarkable taste, and we are elated to inculcate their designs into our brand.”

The Splash Ramadan collection is a celebration of the holy month and showcases kaftans, long flowy dresses with embellishments, floral prints, animal print, all reflecting elegance and attitude in true Splash style. The collection will be available in stores from April 22 just in time for Ramadan shopping.