The South African Department of Tourism held an invitation only Tourism Investment Seminar in Dubai on March 27th, 2019 at the Palace Downtown Hotel, to promote South Africa as a market ripe for tourism investment among UAE investors. The event is part of an ongoing initiative by the South African government looking to strengthen the investment ties between the UAE and South Africa, especially in the field of tourism where a number of concrete investment opportunities in various regions of the country were presented.
Headed by Ms. Shamilla Chettiar, Deputy Director General, Destination Development, South African Department of Tourism, the 12-member delegation consisted of representatives from the Department of Tourism, provincial tourism promotion agency and the North West Tourism Board, South Africa’sIndustrial Development Corporation (IDC) and a project promoter, Incopho Coastal Resorts.
During the investment seminar guests were provided presentations and overviews regarding the marketing of South Africa as a tourist destination, detailed information regarding the investment landscape, opportunities and government support offered, as well as hearing first-hand the experiences of a UAE investor already invested in South Africa’s tourism industry. Private meetings were then held between potential investors and the South African delegation counterparts.
Says Mr. Kenneth Siphelelo Hlela, Director, Tourism Investment Co-Ordination, South African Department of Tourism: “We are targeting the United Arab Emirates because of the high concentration of high net worth individuals with investable assets as well as the growing outbound market from the Gulf region to South Africa. We are aware, that to grow the UAE outbound market to South Africa, we need to develop products that respond to that market. Therefore, our planned investment mobilisation efforts are in line with the South African Tourism's marketing efforts in that region. We want to assure both investors and the South African travel industry that the South Africa is doing everything to keep up with the demand through mobilising investors who will ensure that demand is matched by our supply.”
Hlela added: “As you might be aware, we currently have a minimum of 16 daily flights between Dubai and South Africa and we are growing.”
A number of the investment projects introduced by province included:
KwaZulu Natal Province:
North West Province: