16 Dhu al-Hijjah 1445 - 23 June 2024
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Eye of Riyadh
Tourism & Hospitality | Thursday 9 May, 2024 7:10 pm |

Seoul My Soul in Dubai Wraps Up with Resounding Success

 The pulsating beats of K-pop echoed through Dubai's The Agenda as the Seoul Metropolitan Government and the Seoul Tourism Organization brought the essence of Seoul to Dubai with their highly anticipated event, 'Seoul My Soul in Dubai'. Taking place on May 6th and 7th, 2024, the event left a lasting impression on attendees, immersing them in the captivating allure of Seoul's lifestyle.


The two-day event was for introducing unique life style of Seoul, highlighted by electrifying performances from renowned K-pop idol groups OH MY GIRL and KARD. Fans were treated to unforgettable concerts, intimate fan meetups, autograph signings, and live audience dress rehearsals, creating cherished memories that will resonate for years to come.


Beyond the exhilarating performances, 'Seoul My Soul’ offered an array of activities designed to transport attendees to the heart of Seoul's bustling streets. From immersive pop-up booths showcasing Seoul's lifestyle to lucky draws offering round-trip flights from Dubai to Seoul, attendees were given a taste of Seoul's vibrant energy and cultural richness.


The event's pop-up booths provided visitors with an interactive experience of Seoul's festival scene, featuring beauty makeovers and personalized festival accessories in K-beauty Zone. In the Hallyu Zone, visitors can take photos with a music video concept resembling K-idol's style, while the Seoul Picnic Zone offers a healing experience along the Han River by utilizing a media art wall and ASMR devices.Additionally, the Brand Zone showcased newly launched 'Seoul My Soul' official goods, giving attendees the opportunity to take home a piece of Seoul's spirit.


Participants also had the chance to explore Seoul's cityscape through immersive drawing performance and discover must-visit hotspots and culinary delights. The event culminated in a lucky draw, offering attendees the chance to win round-trip airline tickets from Dubai to Seoul and hotel vouchers, promising them an unforgettable journey to Seoul's vibrant streets.


Tickets for 'Seoul My Soul' were in high demand, with 3,000 free tickets distributed on April 22nd via the event's official ticketing platform, Platinumlist. Due to overwhelming demand that led to the first round of tickets being sold out, an additional 1,000 tickets were made available through the Platinumlist website on Monday, April 29th. A limited number of remaining seats were also distributed with tickets on the day of the event, ensuring that as many attendees as possible could experience the magic of Seoul firsthand.


"We are very pleased to witness the growing interest and popularity of Seoul in Dubai through this event,” said Kil Ki-yon, CEO of the Seoul Tourism Organization, “We extend our gratitude to all the attendees and hope that you will maintain your interest in Seoul and consider visiting our city in the future."


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