Business & Money | Tuesday 12 April, 2016 6:23 am |

The Riyali Financial Literacy Program, provided by SEDCO Holding Group, has successfully trained more than 100,000 students in the Kingdom of Saudi Arabia. The Program’s in-classroom sessions reached 80,760 students and its total online beneficiaries touched 19,240. Riyali’s training sessions were held in 22 cities across the Kingdom, and its total number of volunteers and ambassadors who were trained to teach in schools and universities reached 1,130. 

The Riyali Financial Literacy Program marked a groundbreaking figure during an impressive time. This is firm proof of SEDCO Holding Group’s commitment to its social responsibility programs to ensure positive change and sustainable development in the Saudi community. Likewise, the Program invested in its great potential and efforts to raise financial awareness and to empower the youth with the personal financial skills required to achieve a desirable standard of living. The training programs were also held intensively in partnership with training centers and a number of socially active authorities.

Commenting on this milestone, Anees Moumina, CEO of SEDCO Holding Group said: “In its recent years, the Riyali Financial Literacy Program was able to create a positive influence to reach the highest number of beneficiaries. This is a part of our responsibility towards the youth and the future of Saudi. We were able to achieve such results through our partnerships with various training centers and the Ministries of Labor and Education who played a substantial role in underlining this success.”

Vice President of Marketing and Corporate Responsibility at SEDCO Holding Group, Amr Banaja stated: “We are very pleased with this turnout as we have previously set a plan to reach 50,000 participants during the Program’s first phase. Today, these numbers have doubled with hard work and perseverance. We are aiming to target two million participants in the next five years, especially now that Riyali is made available and accessible to all through its E-learning online system.”

The success of this online presence is the result of the program’s presence on the Rwaq.com platform where “Riyali” broke a record accomplishing the highest participation rate amongst all available programs. This achievement was preceded by the equally successful launch onto the Doroob platform, with the support of the Ministry of Labor and the Human Resources Development Fund. After the fruitful experience on both platforms, the launch of the “Riyali” E-learning platform was the next logical step as it will offer its users educational content and videos on financial literacy. The students will also have the chance to comment and share their thoughts about the video, thus enriching the user experience and helping the beneficiaries expand their knowledge through valuable discussions. 

The Program launched a new and unique mobile application – “Riyali for Smartphones” – which includes distinct features customized to monitoring the income and expenses of the user, and help in developing and empowering the users’ financial skills, not to mention the possibility for a constant update. The team working on the platform exerted big efforts to raise the bar in the communication of Riyali’s Financial Literacy Program, to be accessible for all and to reach a wider audience through the use of digital developments.