12 Rabi' I 1445 - 27 September 2023
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Eye of Riyadh
Tourism & Hospitality | Tuesday 22 November, 2022 12:20 pm |

Seasoned with AI and Technology; UAE’s first luxury experiential lounge, Illuminati launched at V Habtoor Hotel

Fusing food and décor, an immersive dining experience complete with a borderless menu, themed concepts, live performances, and futuristic 3D wall mapping invites modern food connoisseurs. 


Dishing out an unparalleled dine-in experience to redefine culinary brilliance, Illuminati; a revolutionary AI and technology-driven lounge was launched at V Habtoor Hotel. This unique concept lounge is a prodigy of Unstoppable Concepts - a startup with a passion for stellar dine-in spaces. Armed with varied themes and immersive experiences, the brand is all set to welcome a discerning clientele for a culinary journey that goes beyond the menu to soak in the ambiance and décor. 


Set to become a one of its kind restaurant, bar, and lounge; Illuminati embodies the inspiration and mysticism of ‘The Illuminati’ – an exclusive society founded in the 18th century in Germany. Right from the food, and décor to the concept lounging; the entire restaurant is set to transport its patrons to a world of intriguing experiences that blur the lines between myth and reality. Unique features include an elite club ‘Illuminati Society’ completely secured by a password-protected entry that paves the way to thrilling wall-to-wall 360-degree and 3D-mapped immersive spaces. 


Speaking of the concept lounge; Mehmat Ohran, General Manager, Illuminati said; “The UAE is known to have a discerning audience that’s willing to experiment with lifestyle experiences. To elevate hyper-personalized, dine-in choices, we crafted Illuminati that serves culinary fusions to bring the world to your plate along with a sublime ambiance to complement the experience. At Illuminati, we endeavor to make it a futuristic culinary experience like no other to further put Dubai on the global map for surreal food experiences. With the original Illuminati manifested in every aspect of this concept lounge, the food, décor, technology, and service; everything about Illuminati is going to be a captivating experience.”


While many hotels in the UAE have embraced AI and technology; Illuminati has made it a mainstream focus with elements reflected in every offering. The 3D-mapped walls will transform daily to match various themes and LED embellished walls in dining spaces designed to serve as enchanting backdrops. VIP pods will have AI backed touchscreen tables with menu, ordering and payment options to offer a convenient and hassel free dining experience. The menu, streetscape, displays, and entertainment on board go beyond the usual to create magnificence. Bespoke food fusions by gastronomy experts, innovative molecular mixologists at the bar, in-house shisha creations, innovative cocktails, and mocktails concocted by world-class mixologists to deliver an artistic perspective to beverages; are a few of the many exquisite offerings at Illuminati.


Continuing to add to the unique features of Illuminati, Mehmet said; “At Illuminati we want our guests to expect the unexpected. If you are passionate about food and love trying new things, then you will love the fusion cuisine at our restaurant. The menu features dishes inspired by the original Illuminati society’s enigmatic history, and the decor is designed to evoke a sense of mystery and intrigue. While mastering the art of food fusion, our chefs also pay attention to detail with the appetizing mixing of tastes and plating. For entertainment, reality-defying acts by certified aerialists, world-renowned resident DJs, and live performances at your table are sure to redefine hyper-personalized dine-in experiences.”


The brilliance of Illuminati isn’t restricted to food fusion and ambiance but every inch of the 15000 sq. ft well-designed spaces has the spotlight on mysticism. Be it the most over-the-top burlesque costumes of entertainers, music mixing to suit moods and themes, or innovative flavors in Shisha that transcend to become art forms; each of them contributes to this unique experience named Illuminati. 


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