Technology & IT | Tuesday 18 August, 2015 4:28 am |

Samsung Electronics Co., Ltd. upheld the promises it made to its customers when it set a new standard in premium UHD content by launching the all new SUHD TV, thus elevating the viewing experience to new levels the world around. The innovative SUHD TV celebrates a major milestone in the UHD era and the large screens industry by revolutionizing the content.

It has a number of new and exciting features: its SUHD re-mastering engine delivers an unrivaled viewing experience while its stylish curved design provides viewers with a more immersive viewing experience and its Smart TV functions are now powered by Tizen, giving viewers easy access to their favorite content.

With this new smart TV generation, Samsung took home entertainment to the next level offering exclusive content strengthened with 4K technology, a surrounding 3D Audio experience and a greater color palette.

Introducing Unmatched Picture Quality

Utilizing Samsung's proprietary, eco-friendly nano-crystal technology and intelligent SUHD re-mastering picture quality engine, Samsung SUHD TVs demonstrate groundbreaking advances in contrast, brightness, color reproduction, and detail to deliver an overall superior picture quality experience.

Samsung unveiled the SUHD TV, powered by a proprietary, eco-friendly nano-crystal display technology  which transmits different colors of light depending on their size to produce the highest color purity and light efficiency available today and, an intelligent SUHD re-mastering engine which automatically analyzes the brightness of images to minimize additional power consumption while expressing stunning contrast levels 64 times stronger than the average devices – producing images with much darker blacks and an elevated brightness, two-and-a-half times brighter than conventional TVs with twice the color adjustment points.

Improved Curved Designs that Redefines the Future Entertainment Experience

With its groundbreaking launch back in 2013, Samsung redefined the understanding of Home entertainment. The SUHD TV features a Chamfer bezel design inspired from modern interior design adding more depth to the TV screen, and the elegant frame makes the TV look like a piece of art  when mounted on the wall. SUHD TV has a soft, textured and shirring design on the back, ensuring the TV maintains its stylish edge from any angle.

TIZEN: the new platform 

Within 2015, all of Samsung’s Smart TVs, including the new SUHD TV, will be powered by Tizen moving forward, which is an open-source platform that supports the web standard for TV app development. Thanks to Tizen, Samsung’s new Smart TV platform not only has a bevy of new features, but it also allows consumers intuitive access, a more integrated entertainment experience, and more choices for content than ever before. 

The new user interface for Samsung’s Smart Hub is more responsive and playful, allowing users an easier access to the content they want. It is simplified to just one screen, displaying your most recent content and tailored content recommendations for even more entertainment options. 

With Quick Connect, Samsung Smart TVs automatically recognize Samsung smartphones once paired via BLE (Bluetooth Low Energy) technology. Consumers can share video content from their Samsung smart phone to their Smart TV with the press of a button. Also, users can watch TV through their mobile devices without any apps or complicated pre-settings.