Tourism & Hospitality | Friday 18 March, 2016 5:23 am |

Parallel to the unpacked event in Barcelona’s Mobile World Congress last month, the S7 and S7 edge were released in Saudi Arabia yesterday, while Samsung gave the Saudi consumers the unique opportunity to meet and experience the new devices including technologies that are part of an integrated ecosystem, the Gear 360 camera and Gear VR. The unveiling was released to passionate crowds in both of Granada Mall in Riyadh and Al- Andalus Mall in Jeddah. 

 

Mr. Feri Zekisson, Head of IT & Mobile Department at Samsung Electronics in Saudi Arabia stated that, “We believe in a world that is brighter, sharper, more convenient and fun and striving to deliver on that vision with the Galaxy S7 and Galaxy S7 edge by marrying elegant design with sheer performance and providing a seamless mobile experience. We thank our loyal consumers for their trust and loyalty to Samsung, allowing us to empower them with technology and continue to push the frontier of what’s possible.”

 

“The new Galaxy S7 and S7 edge unleash the technology that has been long waited for in the Saudi market and created for today's consumer lifestyle that leads the industry with a refined design, advanced robust camera, streamlined software functionality and unparalleled connectivity to a galaxy of products, services, and experiences,” concluded Zekisson.

 

The all new S7 and S7 edge feature a front 5MP and back 12MP camera and introduces the first Dual Pixel camera on a smartphone, delivering brighter and sharper images, even in low light. Thanks to the revolutionary Dual Pixel technology, wider aperture (f1.7), and larger pixel, the camera has a faster shutter speed and a more accurate autofocus even in low-light conditions. Motion Panorama, a new camera mode, brings movement to traditional panoramic photos, giving the user a completely immersive visual experience. 

 

Samsung has also worked on giving the device longer battery time for the consumer so that the battery capacity is now 3000mAH for the Galaxy S7 and 3600mAH for the Galaxy S7 edge. Both devices also easily deliver fast wired and wireless charging technology.  The 5.1-inch Galaxy S7 and 5.5-inch Galaxy S7 edge are constructed with 3D glass and metal – all in a sleek design with durability and ergonomic curves for a comfortable grip. From work to play, the device’s new Always-On Display, give users accessibility to the mobile’s watch at all times.

 

Without compromising design, Galaxy S7 and Galaxy S7 edge both have increased utility with IP68 water and dust resistance. Edge UX, the advanced edge experience available on Galaxy S7 edge, provides convenience and increased efficiency by creating easy shortcuts to users’ most loved functions such as email, selfie mode, panorama mode or third party applications. Additionally, the hybrid SIM card tray allows users to insert a microSD card for up to 200GB of additional storage. 

 

Parallel to their vision: “Rethink what a phone can do”, Samsung Galaxy S7 and Galaxy S7 edge can also be accessorized with the new Gear 360 camera that can take 360 degree videos in high resolution and still images. The videos can be played back by utilizing the ability of the Gear VR, transcending phone users into virtual reality, allowing consumers to relive the moment in an adventurous and unique way.

 

Samsung continues to push the boundaries of hardware, software and services to create devices that are designed to improve how consumers connect, share, organize and get more out of life. The company is redefining what is possible, beyond the limits of today’s technology, by introducing a constellation of seamless mobile experiences.