Tourism & Hospitality | Sunday 8 January, 2017 12:31 pm |

Fast-growing online travel agency Rehlat has selected leading global technology provider, Sabre Corporation (NASDAQ: SABR), to power its online platform, rehlat.com. 

Rehlat opted for Sabre’s industry-leading technology and travel management services to increase its online conversion performance, revenue and customer satisfaction as well as personalize its offering, 

“It's only been a couple of months since we launched our operations on Sabre, but we have already seen the positive impact on our sales and performance,” said Bader Al Bader, president and founder of Rehlat Travel.  “Sabre’s global expertise in online travel, impressive dedication, and scale of cutting-edge technology made them an easy choice to help us provide a personalized travel experience for our customers. We look forward to rolling out new capabilities in mobile and social media to meet the expectations of our tech-savvy travelers.”

Rehlat joins a growing number of agencies in Kuwait / Middle East to choose Sabre’s online technology solutions. 

“Online travel has doubled in the Middle East since 2013 and online travel agencies, like Rehlat, are exceeding growth expectations as more and more consumers head online to shop for travel,” said Daniel Naoumovitch, CEO Sabre Travel Network Middle East. “We share Rehlat’s passion to provide a seamless travel experience and believe that technology can simplify the complexity of today’s travel, and unlock greater value, revenue and efficiency.”

Last month, Sabre and Rehlat.com were part of E-Travel; an industry event dedicated to the online travel industry in the Middle East which brought regional leaders and experts together to discuss the trends and developments in online travel.

Nabeel Sheikho, Sabre online business development manager, Middle East, Turkey and Cyprus talked about the importance of the online travel industry and embracing latest technologies.

“Consumer needs are rapidly changing in the region, fueled by faster and more accessible technology. Online travel agencies have been quick to respond to this, using the latest Web Service and API technology to give travelers what they want.  As this becomes the norm, more traditional travel agencies need to look at online and mobile strategies to stay competitive regionally and drive long-term, sustainable growth.

The shift online is no longer just an emerging trend, it’s happening now and it’s happening fast.” Nabeel said.