Tourism & Hospitality | Thursday 18 October, 2018 12:10 am |

Celebrating a new milestone in its evolution as a global luxury lifestyle brand, Lexus has recently unveiled its flagship luxury yacht – LY 650. As the first production maritime expression of Lexus design language, L-finesse, the new yachtcaptures the essence of Lexus’ ongoing pursuit to achieve new frontiers in luxury experiences both inside and outside of the automotive worldand picks up from where the stunning LexusSportYacht Concept left off.

 

Lexus continually evaluates what constitutes a luxury experience and has, as a result, ventured into the worlds of design, film, and other lifestyle experiences to offer its customers alternative opportunities to interact with the brand. Driven by the vision of Lexus International President Yoshihiro Sawafor a brand that “explores new ways to deliver innovative and amazing experiences for our guests,” Lexus has partnered with some of the world’s finest purveyors of experience to further celebrate the phrase, ‘Experience Amazing.’ 

 

“We are pleased to unveil the LY 650 as our first flagship yacht that combines Lexus’ passion for creating amazing experiences with customers’ luxurious lifestyle desires and needs. The 65-foot luxury yacht, in its stunning interpretation of Lexus-inspired design and performance, represents the evolution of Lexus as a global lifestyle brand that is continuously seeking new and innovative ways to engage the customers’ emotions. As always, we would like to thank our fans for their strong confidence in the Lexus brand that pushes us to relentlessly craft every touch point around the Lexus brand and develop amazing vehicles – whether on land or water,” said Yugo Miyamoto, Chief Representative, Middle East andNorth Africa Representative ‎Office, Toyota Motor Corporation. 

 

Lexus Takumi meet Marquis-Larson’s craftspeople

 

Encouraged by the growing public interest in the Lexus SportYacht concept, a follow-up maritime effort was fueledby Executive Vice President Shigeki Tomoyama’sdesire to, “present a dream-like vision of the luxury lifestyle, one where the Lexus yacht expands the potential of Lexus mobility to the ocean.” Making this dream-like vision a reality, the Wisconsin-based Marquis-Larson Boat Group was selected to build, sell, and service the next Lexus yacht based largelyon their extensive experience with bespoke boat building and their proven capability, confirmed by the indisputable success in bringing the Lexus SportYacht concept to life. 

 

Complementing Lexus’ renowned heritage of Takumi craftspeople who are supremely skilled in their roles, Marquis-Larson’s craftsmanship backbone is clearlydemonstrated by its masterful boat builders, many of whom have been with the company for 30 years. 

 

L-finesse seamlessly transitions from automotive to maritime applications

 

Several of the most attractive features from the 42-foot Lexus SportYacht concept have made their way onto the LY 650. In 65-foot overall length and 19-foot beam form, the newest Lexus yacht has a distinguished style found in the strongand pronounced bow, curved deck accents, and accentuated aft hips. Viewed from the profile, the elegant rise and fall of the yacht’s distinctly Lexus roofline flowinto rising, broad hips of the rear section.