Tourism & Hospitality | Sunday 18 October, 2015 3:13 pm |

Jeddah’s Red Sea Mall continued its international winning streak with two CMO Asia awards for marketing excellence.

At the annual ceremony held in Dubai, Red Sea Mall was named winner of the most popular shopping center award for 2015, as well as the corporate social responsibility best practices award.

Mohammed Alawi, CEO of Red Sea Markets Co., the owner of RSM, expressed his pride of the new achievements, saying that these two latest awards highlight the mall’s achievements.

“These awards solidify the leading status the mall has achieved in the Kingdom’s and the region’s entertainment and marketing industries,” he said. “They prove that the sincere hard work that the mall’s team continues to put in to offer the best possible shopping experience, and to provide the widest possible array of nationally and internationally renowned brands, and as much entertainment and fun each and every member of the family needs, has finally come to fruition.

“The mall’s vast space allows us to provide the largest number of fashion, beauty, furniture, electronics, and other shops, which meet the different tastes of our visitors. Add to that a world-class entertainment area, a dining area with a varied selection of gourmet food, a branch for the Passport Department, and machines to issue boarding passes for the convenience of Saudia Airlines passengers, and you have a shopping center that is far ahead of any other mall throughout the Arabian Gulf region.

CMO Asia’s committee uses a meticulous evaluation process with strict standards that focus on the quality and ubiquity of a given brand, as well as consumers’ perceptions of it.

In addition to its leadership in marketing and entertainment, the mall always offers various activities. Its management is committed to contributing to sustained development in the Kingdom and instilling the spirit of national pride among young Saudis. The mall offers a huge number of various global brands and non-stop activities all year round.