Business & Money | Tuesday 23 February, 2016 2:51 pm |

Leading programmatic advertising giant Mena Market Place (MMP) is soaring to new heights. Under the expert guidance of director Nader Bitar who took office in August last year, the company boasts a fresh business approach and strategic new partnerships with industry heavyweights including Just Premium and the SSP Rubicon Project.

MMP partnered with the leading Programmatic SSP Rubicon Project in September 2015 as part of its rapid expansion in the MENA region. As trusted industry experts, the Rubicon Project facilitates the improvement of trade and inventory amongst the world’s leading brands, content creators and application developers while improving user experience by offering protection of thousands of advertising requests.

Spokesperson and Director of Mena Market Place Nader Bitar emphasized that strategic alignment is key for MMP. “Our publishers have exclusively agreed to embark on the programmatic journey with MMP and are keen to grow and be part of this venture. In addition, we are only integrating premium publishers that have genuine traffic, social media activity, and rich content,” he added. 

Following in the footsteps of its success in 2015, MMP was off to a strong start in January 2016 by welcoming Just Premium, the first and largest ad exchange for high impact display and video ads, as part of its existing portfolio of over 150 premium partners. MMP will be the exclusive representatives for Just Premium in the MENA region. 

As part of its exciting new plans for 2016, MENA Market Place will also be offering premium and standard data audiences, which involves targeting a specific audience segment based on criteria such as gender, income, education levels, etc. Their strategy includes behavioral targeting, whereby they are able to easily identify audiences’ preferences based on their online activities and website usage patterns, guaranteeing an enjoyable entertainment experience to thrill and excite.

With the company’s new business strategy in place, MMP is proud to work alongside the region’s most esteemed publishers and be the preferred partner. “With the advancement of our company, we endeavor to work closely with our top-tier partners in order to guarantee returns for our publishers,” Bitar added.

In addition to being a trusted source for effective campaign results, MMP offers cutting- edge programmatic solutions using the latest innovative technological advances.