Technology & IT | Thursday 12 May, 2016 4:14 am |

Now available for pre-order, the new Xperia X series delivers superior features with a fresh new look, improved camera technology, UX and smart battery management. The new X Series offers a range of choice and technologies for consumers wanting everything from the the fastest intelligent camera (Xperia X) to a top-performing mid-range smartphone with stunning design and low-light selfie camera (Xperia XA). 

 

“Smartphone users are demanding more from their smartphone cameras. Faster speeds, less blur and better pictures in low-light are all areas in their requirement for improved technology. So, for the X series, every detail of how we use smartphone cameras has been researched and refined to ensure that each stage of its operation is executed in the fastest and most accurate way,” said Tsutomu Sato, Director Product Marketing, Sony Mobile Communications. 

 

The new Xperia X design takes smartphones beyond the limitations of screen size -Sony designers have packed the latest technology into a phone that fits perfectly in the hand, whilst still retaining an impressive 5” screen. Research into how we use our phones has shown that most of the time, we either are on the move or hold the phone in just one hand. With this in mind, the new X Series has been skillfully crafted by Sony designers to fit beautifully in one's palm. Moreover, each device integrates a fresh look and feel with a continuous colour surround, with a choice of four colours, including trending metallic hues: Lime Gold and Rose Gold, in addition to Graphite Black and White. A premium finish is a hallmark of the entire range, with the Xperia X standing out through its seamless metal back, and the Xperia XA through its borderless, edge-to-edge screen.

Here is a recap on what can be pre-ordered from May onwards...

 

 

Xperia X

 

Sony’s new ‘can’t live without’ intelligent smartphone, the Xperia X features Sony's unique camera technology, Predictive Hybrid Autofocus, which allows you to track an object, and then cleverly predicts its movement to give clear, blur-free shots. So, even if one can’t predict where the shot is headed, the smartphone can. The 23MP rear camera not only gives clear shots, but also super-fast start-up, going from standby to capture in less than 0.6seconds at the touch of a button, ensuring one is ready to take the perfect shot whatever the situation. The front camera will capture fondest memories too in an amazing way, with 13MP and Sony’s renowned low-light sensors (ISO6400), so selfies are sharp around the clock. 

 

Crafted with a seamless metal back and curved glass edges around its 5” display, it fits beautifully in the curvature of the hand. The comfortable fit and usability is exemplified by the integration of the finger-print sensor on the power button, which intuitively provides access in an instant.  The simplicity of the design means it fits effortlessly into one's life, whatever the lifestyle.

 

Advanced features require a battery stamina to match, and the Xperia X incorporates Sony’s smart battery management to deliver up to two days battery life. Not only will it keep the phone running far longer after one charge, but the Xperia X will deliver up to two times battery lifespan where most smartphone batteries quickly decline in strength, using its ground-breaking Qnovo Adaptive Charging which maintains battery health while charging. 

 

The Xperia X is powered by the Qualcomm® Snapdragon™ 650 64-bit processor, and is enabled with Qualcomm® Quick Charge™ 2.0, supplying 5.5 hours usage with just 10 minutes of charging through a certified Quick Charge™ 2.0 charger.

 

 

Xperia XA

 

With a curved glass display that seamlessly meets its rounded frame, Xperia XA is as pleasing to the eye, as it is to the hand. It features a distinctive and beautifully integrated edge-to-edge display that stretches over the full width of the phone, to make full use of the 5” display. 

 

Sony has also extended its quality camera performance to the mid-range Xperia XA, with its 13MP camera, hybrid autofocus and super-fast quick launch. All it takes, to capture the perfect moment, is less than 0.9seconds from launch to capture. One could blink and yet not miss the perfect shot. With roughly one hundred million selfies taken around the world every day, this is a camera that captures you in your best light – whatever the time of day. The Xperia XA has an 8MP front camera with low-light capability ensuring clear, sharp shots whatever the time of day.

 

The Xperia XA will supply up to two days battery3 power from a single charge, so one can listen to more music, talk for days and stay out longer without worry. Not only does the Xperia XA keep its owner talking for longer, it will also provide up to two times battery lifespan with Sony’s smart battery management system and Qnovo adaptive charging. Need to top-up the battery in a hurry? This is child's play with the Xperia XA's optional Quick Charger UCH12 accessory which will provide 5.5 hours of battery life in just 10 minutes.

 

 

Accessories

 

The Xperia X and Xperia XA each have a range of matching Style Covers in corresponding colours including Style Cover Touch which enable access to favourite smartphone widgets through a smart window without needing to open the case. 

 

 

Availability and specifications

 

The Xperia X and Xperia XA will be available for 2099 and 1099 SAR in the Saudi market as of mid-June 2016.

For Xperia X: Pre order the new Xperia X and get SAR 200 gift voucher.

For Xperia XA: Pre order the new Xperia XA and get SAR 100 gift voucher.

Please visit any of Al Haddad’s or Sony world stores in order to pre order the device and get the gift voucher