Tourism & Hospitality | Monday 9 May, 2016 4:55 pm |

#PEPSIMOJI – Liberated from digital keyboards, Pepsi® is taking the world’s global language – emojis – offline in a visually striking and socially sharable campaign, inviting consumers to “Say It With Pepsi™.” Unleashing more than 600 proprietary PepsiMoji designs – from over one billion bottles and cans to sunglasses and stadiums – in more than 100 markets, this year’s global #PepsiMoji campaign brings a provocative and fresh take on the cultural phenomenon of emojis. 

 

Introducing PepsiMoji in the region are the Pepsi stars, including popular singer and actor, Saad Lamjarred, celebrating the UEFA Champions league in style in the latest video released by the brand. 

 

The PepsiMoji campaign has also started popping up across the Middle East with social media influencers in the Middle East adopting PepsiMoji designs to express themselves on their posts about travel, food, fitness, music, sport, fashion and many others. In UAE, custom PepsiMoji designs were created specifically for the Fashion Forward event held in Dubai on 31st March to 3rd April. Event goers experienced #PepsiMoji at the Pepsi Lounge and on event badges. In Egypt, a personalized PepsiMoji design campaign took place where consumers posted selfies tagged with @pepsimasr on Facebook, which resulted in receiving their own image converted into a PepsiMoji design. 

 

“The iconic Pepsi globe is synonymous with so much – adventure, excitement, fun – and, like emojis, represents a range of unlimited emotions without saying a word,” said Carla Hassan, SVP, Global Brand Management, Global Beverage Group, PepsiCo. “The ‘Say It With Pepsi’ campaign celebrates the universal connection and communication emojis provide, with our PepsiMoji language sparking unexpected conversations and action around the world this year – going beyond the expected emoji experience.” 

Using the proprietary designs, depicting both globally relevant and locally significant imagery, the immersive campaign connects cola lovers around the world through a shared language that is uniquely and definably Pepsi and is brought to life in a variety of elements, including: 

• Wear It With Pepsi - A limited-edition fashion collaboration with world-renowned designer Jeremy Scott to introduce Pepsi x Jeremy Scott Capsule Collection which includes six styles of emoji-inspired sunglasses featuring proprietary PepsiMoji designs. 
• #PepsiMoji Unleashed - visually-arresting out-of-home shot by famed fashion photographer Ben Watts  where his vibrant and expressive photography takes on quirky twists as his real-life images collide with the light-hearted PepsiMoji characters. 
• Story-telling social imagery captured by Instagram-celeb lensman Daniel Arnold where his candid street shots capture witty and playful moments paired with unexpected, but complementary, PepsiMoji illustrations for a visual, compelling story that will be shared across social platforms and channels.
• The PepsiMoji Origins - a suite of global television and original digital creative, and  

localized experiential content including “Origins” which introduces how PepsiMoji designs first found themselves in the world and on Pepsi packaging. Creative content “Backpackers” and “Concert Connection” premier with :30 spots for traditional television viewing and versions :90 or more to be featured on the digital screen. The creative storylines showcase how communicating through PepsiMoji icons can lead to unpredictable and memorable adventures, experiences and even love.

 

Following release in markets including Australia, Canada, India, Mexico, Russia and Thailand, the PepsiMoji campaign will roll out around the world across the full Pepsi portfolio – Pepsi, Pepsi MAX and Diet Pepsi/Pepsi Light – throughout 2016. Local adaptation and amplification of the program includes more than 100 five-second ads in the United States – an innovative and first-of-its-kind media buy; mood vending machines in India that dispense Pepsi product adorned with the PepsiMoji design that most matches your current state of mind; and cheeky online engagement in Argentina where consumers can create a personalized PepsiMoji design or use PepsiMoji accessories to fashion their Selfies.

 

The PepsiCo Design & Innovation Center created more than 600 PepsiMoji designs for a universal language system for the brand. To experience and unleash the full range of the PepsiMoji catalogue, download the PepsiMoji Keyboard App for free on the Apple App and Google Play stores.