Patchi elevates luxury chocolate experience with newly renovated flagship boutique at Dubai Mall

• Flagship store reopens with distinctive, state-of-the-art design and special collections for every occasion
• Brand will continue to infuse present and upcoming boutiques with the new vision of personalized customer service

Patchi, the leading premium chocolate house for self-indulgence and gifting, celebrated the reopening of its elevated flagship boutique at Dubai Mall on March 19th and 20th, marrying state-of-the-art design with an intimate customer journey for premium chocolate lovers

The doors of the revamped boutique officially reopened with exclusive activities for several key local guests, including celebrities, influencers, industry leaders, and loyal customers. Curated stations were led by artists, chocolate makers, chefs and mixologists to showcase its premium chocolate collections, specially created to also celebrate Mother’s Day and the start of Ramadan. Guests were also treated to exclusive chocolate offerings and collections with more than 40 different flavor combinations as well as teaser collections for upcoming reveals.

The revamped store at Dubai Mall – Patchi’s most distinctive and powerful flagship worldwide – leans into the brand’s heritage of rich craftsmanship and savoir-faire while embodying its forward-looking vision of innovation, sustainability, and community to enhance the experience for chocolate lovers. 

The boutique features a contemporary design that brings together Patchi’s signature style with modern architectural elements. Chocolate lovers will appreciate the latest and diverse collections for self-indulgence and gifting. The open counters for the unwrapped chocolate pieces offer a more tailored experience to both local and international customers visiting the store. 

"Patchi understands that today's customer is not only seeking high-quality products but also looking for memorable, high-end experiences" said Oussama Choucair, CEO of Patchi. 

"That's why we're investing in innovation to bring unparalleled moments of chocolate indulgence that cater to specific tastes, emotions, desires, and occasions. Our newly renovated flagship boutique represents our commitment to pushing the boundaries of chocolate and design, and we are excited to offer our customers a personalized and unique chocolate journey that exceeds their expectations. At Patchi, we always prioritize excellence and exceptional experiences."

The revamped boutique accentuates the brand’s ethos of timeless design and simplicity by blending modern minimalism with nature’s beauty. Warm neutral tones, rich textures, and natural and renewable building materials, including oak wood, special cementing panel, natural veneer and solid granite, extend a nurturing yet elegant aesthetic.

Patchi, which is carefully crafted in the UAE, will continue to redesign and renovate its current boutiques and expand with conceptual stores across the Emirates. The brand is also working on opening its immersive and never-seen-before experiential center in 2024, which will be an extension of the brand’s existing production facility.