Nikon launches the flagship D5 camera in the region at Photography Live

 Nikon Middle East FZE launches the revolutionary Nikon D5 camera, the next-generation flagship model, that expands photographic possibilities for professional photographers at Photography LIVE 2016, running from May 7-9, at the Dubai World Trade Center (DWTC), today. 

Takashi Yoshida, Managing Director for Nikon Middle East, commented, “We are delighted to be a part of Photography LIVE, a great initiative that brings the photography community together to share ideas, technology, and creative insights. We believe that it is the perfect platform for the launch of our FX-format flagship DSLR, the Nikon D5, in the region. The D5 brings ground-breaking imaging power to the photographers and enables them to capture spellbinding moments. The moment could be a runner crossing the finishing line or sun rising across Dubai’s horizon. Whatever the scenario, the camera outperforms the expectations by delivering a potent fusion of extensive image capturing power alongside a detailed and immediate acquisition performance.”

“At Photography LIVE, we have also had the opportunity to engage with young and seasoned photography enthusiasts through our Nikon School sessions. The twelve sessions organized in association with renowned photographers highlight different aspects of photography and videography ranging from adventure and landscape to fashion and portraits,” added Narendra Menon, GM Sales & Marketing for Nikon Middle East. 

The latest Nikon-FX format DSLR camera is developed with advanced specifications that include significantly improved moving subject acquisition capabilities, and compelling image quality at high sensitivities to enable excellent response to a wide variety of scenes and subjects.

Photographers on the beat, needing to keep up with the constant change of pace of a subject under a variety of conditions, will enjoy the new 153-point autofocus (AF) system and a stable viewfinder image that makes tracking moving subjects easy, even with high-speed continuous shooting at approximately 12 fps*1. Visual aesthetics are heightened with the collaboration of a new Nikon FX-format CMOS sensor and a new EXPEED 5 image-processing engine, both developed by Nikon, producing the highest standard ISO sensitivity in Nikon history with up to an ISO of 102400. 

Workflow is notably amplified in time and function, as more new, improved features and functions are introduced with the 20.8-megapixel D5. A high-resolution touch screen LCD monitor, fast communications with both wired networks via built-in Ethernet connector and wireless networks*2, alongside double memory card slots*3 make for a highly efficient workflow. 

Contributing to greater autofocus (AF), auto exposure (AE) and auto white balance (AWB), is the incorporation of a new 180K-pixel RGB sensor for the Advanced Scene Recognition System. The winning combination of these features and functions comes fitted with a design that consumes less power and adoption of a highly precise and durable shutter, while increasing camera reliability in terms of control precision, strength and durability. The D5 also supports the new Nikon Creative Lighting System functions, Radio-controlled Advanced Wireless Lighting (AWL) and Unified Flash Control.*4

“The D5 can capture stunning visuals due to significant advancements in sensor design, autofocus, metering, and image processing. As a wildlife photographer, the camera is a perfect choice for me because it helps me capture mesmerizing images that narrate stories. ” added Thomas Vijayan, Nikon Ambassador and wildlife photographer. 

The new Nikon D5 camera is available starting today at all major retailers across the UAE, at a starting price of 27,999 AED. For more information on the new D5 and other Nikon products, please visit www.nikon-mea.com.