Tourism & Hospitality | Tuesday 15 October, 2019 12:20 am |

Nespresso, the world pioneer of portioned coffee, has today introduced the revolutionary Vertuocoffee system to the Middle East at a touch of a button and with registered trademark half spherical capsules

 

At Nespresso's 2019 premier evening, inspiration and innovation were brought together in the presence of various media, social media and coffee lovers, and with the participation of a selection of young people, who have made unprecedented successes in various areas of science, technology, lifestyle, health and beauty.

 

Nespresso ensures interest in the everyday life aspects of the Saudi society, always keen to spread the culture of hospitality in Saudi Arabia and the world. The "Inspiration & Innovation" Initiative has come to highlight the siginificant and vital role played by inspiring youth in achieving the homeland's growth and development and the objectives of Vision 2030 for a vibrant and creative homeland. During the event, they provided an overview of their career, successes and the obstacles in their way, stressing that their goals, open-ended ambition, challenges and determination are the real success.

 

Mr. Raafat Al-Azzeh, CEO of Al Soukya International Company for Marketing of Coffee Equipment, exclusive agent of Nespresso Saudi Arabia, said: "With the introduction of Vertuo in Saudi Arabia, we are expanding in providing home-made coffee options to coffee lovers who prefer to drink in larger sizes with the same quality that Nespresso is known for. We seek to provide all the solutions required by coffee lovers in the Kingdom with all their different taste and detail. Thus, Vertuo system will meet the needs of coffee lovers in large cups whether in the morning, on the road or in any moment of their day."

 

The Vertuo system revolutionises the way coffee is made by introducing Centrifusion™,  the unique rotational extraction technology, and a new range of capsule sizes that together allow for different coffee styles from espresso to a large cup.   

 

At the touch of a button, the intelligent system automatically recognises the coffee capsule  through barcode reading and adjusts extraction parameters to create the perfect full-bodied coffee, finished with a silky and generous crema.

 

Vertuo also brings three different sized capsules, creating a range of five coffee cup sizes. Each of the 28 Vertuo coffees is carefully blended and roasted to deliver a quality coffee experience, whatever the occasion. The largest size, Alto (414ml) offers a delicate aromatic taste to be enjoyed in a longer cup size, complementing well-balanced body and bouquet of gentle aromas of the Mug size (230mL). The Gran Lungos (150ml) offers the prolonged pleasure of an espresso, with a more subtle aftertaste and the Double Espresso (80 ml) and Espresso blends (40ml) have an intense flavour profile. 5 serving sizes – Alto (414ml), Mug (230ml), Gran Lungo (150ml), Double Espresso (80ml) and Espresso (40ml).

 

• 28 exceptional coffees 
  • 2 blends in Alto size 
  • 15 blends for Mug size
  • 4 blends for Gran Lungo size
  • 3 blends for Double Espresso
  • 4 blends of Espresso

 

The innovative new Vertuo machine range and the new coffees offers a variety of new features, all designed to enrich the experience:

• New Centrifusion™ extraction (rotational extraction) system to gently and precisely brew coffee. The rotation reaches upto 7000 rotations per minute to fully extract the coffee and to dry the capsule. 
• Barcode reading technology that reads cup size, temperature, rotational speed, flow rate and time the water is in contact with the coffee to allow for precise extraction
• Simple and convenient one button operation

 

• One machine VertuoPlus, which features a moveable 1.1L and 1.7L water tank and electrical open and close
• 20 second pre-heating time, with a mug of coffee extracted in under 70 seconds
• Adjustable cup platform for espresso, double espresso, mug and recipe glasses
• Automatic off mode after 9 minutes of non-use
• 28 coffees to suit customer preferences, including intense, mild, flavoured and decaffeinated options
• 5 serving sizes – Alto (414ml), Mug (230ml), Gran Lungo (150ml), Double Espresso (80ml) and Espresso (40ml) 

 

The Vertu Plus is available in white only, while the Vertu Plus deluxe is available in black and silver. Coffee machines and capsules can be available from 17 September 2019 at Nespresso boutiques and online at sa.buynespresso.com

 

Following the success of Vertuo in North America, Europe and Asia, it is now available in the United Arab Emirtaes, Kingdom of Saudi Arabia and in Kuwait, where lots of consumers prefer a large cup of coffee, often starting their day with one that is more than 200 ml. With Vertuo, Middle Eastern coffee drinkers will be able to enjoy large black or white coffees made at home, with the quality Nespresso is known for.