17 Dhu al-Hijjah 1442 - 27 July 2021
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Eye of Riyadh
Eye of Riyadh
Business & Money | Sunday 24 January, 2021 3:49 pm |

Najm attains series of international awards

In recognition of its diligent efforts in successfully launching and implementing a series of marketing and awareness campaigns, and due to the outstanding automation results it achieved across its services, Najm for Insurance Services was awarded a series of global accolades throughout 2020.


Those accolades include the “Best Customer Service Provider for Non-Life Insurance in KSA” award from the International Finance Awards, and the “Best Marketing Campaign for the Insurance sector award” honoring its “Don’t Stop Their Life Campaign”, and the Best Customer Service Non-Life Insurance Company in Saudi Arabia from Cosmopolitan The Daily Business Awards. Najm also won the “Most Innovative Marketing Campaign in Saudi Arabia’s Insurance Sector for its “Amn Taslam” campaign from International Business Magazine Awards, and the Uptime Institute Tier III Design Certificate, which recognizes its infrastructure’s fulfilment of the highest standards and requirements as per best world practices.


Such recognitions are testament to Najm’s success following its adoption of world-class standards set by regulators for every global sector, where Najm stood out within customer service and operational service aspects, particularly during the COVID-19 outbreak period. Its excellent performance further instilled Najm’s role in accomplishing the targets of Vision 2030 regarding enhancing the quality of life via improved insurance services, in addition to enhancing the operational and financial performance of the sector to become a key player in boosting the Kingdom’s diversified non-oil economy.  At the customer service level, Najm amplified its communications channels to achieve effective communications with its clients throughout the week and around the clock. Najm also provided a plethora of programs and services such as the “NCD” service which offers clients enjoying a claims-free record with discounts up to 60%.


On the marketing front, Najm accomplished much of its marketing strategy objectives for the “Don’t Stop Their life” campaign launched by the Saudi Central Bank (SAMA) in liaison with the Najm, the General Department of Traffic, and insurance companies, in aims to raise awareness and educate motorists and vehicle owners on responsible and safe driving, and encourage them to adopt safe driving practices, in addition to measuring the impact of the campaign in creating safe driving habits. Through numerous media channels including audio visual and print outlets, Najm was able to offer a rich and direct educational content that contributed in promoting the importance of insuring vehicles in protecting society and individuals and its effect on insurance prices, as well as connecting it with road safety - all criteria that earned it the Most Innovative Marketing Campaign Award from International Business Magazine.


Moreover, Najm bagged the Uptime Institute Tier III Design Certificate thanks to its outstanding achievements on the digitalization front, where it successfully automated 95% of its services, becoming one of the best insurance companies globally in this regard. This success was mostly prominent during the novel coronavirus lockdown period during which Najm offered a range of electronic service via its mobile application, providing clients with easily-accessible digital services that enhanced their experiences, and Najm.net, a central database system for uploading insurance policies issued by insurance companies. Najm also participated in several initiatives such as the two-month insurance policy deadline extension for individuals’ vehicles, and insurance service awareness campaigns implemented in cooperation with insurance companies.


Over the coming phase, Najm will work on achieving further traffic safety awareness through supporting several initiatives supported by the Saudi Central Bank (SAMA) in partnership with the General Department of Traffic, which will result in devising extended awareness campaigns that aim to reduce traffic accidents and promote the vitality of insurance, in addition to seeking the highest levels of customer satisfaction on par with the best global standards.


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