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Eye of Riyadh
Cars & Autos | Monday 17 June, 2019 5:08 am |

Najeeb Auto officially launches its operations as the authorized dealer of Suzuki Motors in Saudi Arabia

Najeeb Auto and Suzuki Motors have recently celebrated the launch of their partnership in Saudi Arabia after Najeeb Auto was officially announced as the authorized dealer of Suzuki vehicles in Saudi Arabia.

This partnership was officially announced during the ceremony in the presence of senior executives of Suzuki Motors as well as Najeeb bin Abdullatif Alissa, Chairman of Najeeb Auto in addition to a large number of automotive enthusiasts and media and press representatives in Saudi Arabia. Both parties stressed the importance of the Saudi automotive market and the new strategic partnership between them in order to serve the customers of Saudi Arabia.

Najeeb bin Abdullatif Alissaemphasized the importance of this event, which lies in the company's acquisition of the Suzuki franchise in Saudi Arabia, which is a Japanese brand with a well-established reputation in the automotive sector around the world. This relationship will develop into a long-term strategic partnership, God willing, and its priority is to provide a distinguished customer service at all levels in sales, maintenance and spare parts services.

“We are very optimistic about Saudi Arabia’s economy and the size of the growing demand for the automotive sector in particular, relying on Almighty God to be among the best and most requested brands in this market.

One of the most important priorities we have put in place is the recruitment and training of national human resources in a way that supports our national economy in line with Saudi Vision 2030 to bolster the recruitment of effective national manpower and investing in them as part of a well-developed expansion plan with sophisticated business models that commensurate with the global development in contact and communications between customers and service providers.

We have already finished processing the first phase of the sales rooms and service centers in Jeddah and soon Riyadh and Dammam will follow, God willing,” he added.


For his part, Mr. KOICHI SUZUKI General Manager at Suzuki Motors Middle East & Africa, stated in his speech during the ceremony: “We have no doubt that Najeeb Auto's extensive experience in the automotive world has encouraged us to enter into a strategic partnership with them and we are confident that Suzuki brand will be served in an advanced and highly professional manner that suits its ancient history under the umbrella of “Najeeb Auto” and we are also confident that the presence of this brand will be effective and widespread in Saudi Arabia.”


“For our part, we will provide all the technical and logistic support in addition to our quest to provide the best models required for the Saudi market, including: DZIRE - ERTIGA - BALENO - X CROSS - VITARA - CIAZ – SWIFT,” he added.


“We are very optimistic about Saudi Arabia's economy and the demand volume for the automotive sector in particular, and we will strive to be among the best and most requested brands in this market,” he concluded.

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