Cars & Autos | Monday 28 December, 2015 1:33 pm |

Mohamed Yousef Naghi Motors, the authorized dealer of Jaguar & Land Rover in KSA, reaped the rewards of its hard and creative work throughout the year, when it was recently awarded two accolades by Jaguar Land Rover in the annual awards program. That program recognizes the contributions of Jaguar & Land Rover dealers towards the success and future growth of the business in this key region, by encouraging and rewarding them for their activities, dedication and passion. 

 

The awards program was created by JLR regional office 3 years ago, and covers multiple categories, whereby each award is given based on a specific set of criteria to be valued and judged against. The categories include Best Use of PR, Best Sponsored Event, Best Sales Campaign and Best Launch Event to name a few. 

 

Mohamed Yousef Naghi Motors picked up two awards for activities carried out during the 2014/2015 fiscal year. The first was an award for the Best Jaguar Launch Event in recognition of its outstanding F-TYPE Coupe launch, which was a truly spectacular and unique event across the region. As for the second award, it was in recognition of the excellent depth and breadth of MYNM’s PR Coverage throughout a variety of media outlets and platforms during the same period. It is especially noteworthy that this is the second year in a row that MYNM manages to win in the aforementioned categories, besides reaping an award for its sponsorship of Rally Jeddah 2014. 

 

Commenting on the announcement, Mr. Amr Badghaish, Marketing Director of MYNM – JLR, said: “The two awards we won are a testament of MYNM’s continuous and innovative efforts to market our premium JLR brands across the Kingdom. They are an acknowledgement of our unique ability to outperform other dealerships and distributors across the region, backed by our relentless and ingenious approach to work. Needless to say, this achievement will propel us forward with added momentum to achieve more success in the coming years, and cement our position as a leading dealer of Jaguar & Land Rover cars across the region.”