In pursuance of its commitment towards meeting the requirements and needs of its customers, MG Saudi, in collaboration with the management of the Royal Commission in Yanbu, announced the launch of a distinctive promotional program that included the provision of various MG car models for a test-drive by directors and employees of the Royal Commission. This test drive will enable them to experience the highly sophisticated characteristics and features of these models more closely.
In this context, Eng. Hazm Jamjoom, COO of Taajeer Group, the exclusive dealer of MG cars in Saudi Arabia - and after the launch of the joint promotional campaign with the management of the Royal Commission in Yanbu - commented: “the launch of the promotional program for the Commission’s employees comes within the framework of the ongoing marketing plans towards achieving one of the company's strategic objectives, which is to place MG models to be at the customers’ service, and strive to develop its services; starting with introducing new high-performance models and ending with reaching potential and interested customers in all sectors, as well as achieving their satisfaction and comfort”.
For three consecutive days, MG launched its promotional campaign for the Royal Commission employees, inside the Commission’s administration building in Yanbu, during which the most important modern MG models were provided, including the SUV models MG RX5, MG RX8, MG ZST and MG6, MG5 sedans, for all employees of the Royal Commission to enjoy the test-drive. The Royal Commission staff were very keen to be acquainted with the various models through the company’s technical team who was present at the test-drive sessions. The MG technical team, demonstrated in details the specifications and advanced features of each model, and responded to all inquiries of the interested staff. The campaign has received widespread positive reactions and has been highly appreciated by senior Royal Commission officials.