New car buyers across Saudi Arabia demonstrated their enthusiasm for the exciting new range of MG cars in record numbers in 2019, with sales of the British-born manufacturer’s cars shooting up by a remarkable 188%.
Where Taajeer Group posted record sales of 10269 unites came against the backdrop of challenging market conditions. Yet the company enjoyed significant growth led by the popularity of MG compact sedan models, and RX5 and ZS SUVs. In just 12 months, the company tripled its market share across the Kingdom.
Taajeer Group, the sole distributor of MG cars in Saudi Arabia, posted record annual sales of 188% in just two years after the brand was reintroduced to the Kingdom, where MG now enjoys a market share of almost two percent.
Noting that Taajeer Group, in the second half of last year, launched three brand new models - the MG5, MG RX8 and MG HS - which are all set to make a major impact in 2020. It also launched its first full electric SUV, the MG ZS EV, toward the end of the year.
Key to MG’s 2019 success has been the rapidly increasing awareness of the brand, in line with its strategy to become a household name. This was helped by major sponsorship deals, such as those with world-famous Liverpool Football Club, and Saudi’s most successful football club the legendry Al Ahli with a three-year deal as Official Partner.
Commenting on this impressive achievement, Hazm Jamjoom, COO of Taajeer Group, said:” Since we got the MG car distributorship in the Kingdom, we have set our sights on being at the top of the car dealers list. As well as to do our best to make MG cars the first choice for the consumer. We are now reaping the benefits of our efforts, which were reflected in our record sales that would not have been possible without the effective contribution of MG Motor in all respects. We know very well that the customer is very smart and able to put his trust in the right place. We were chosen because we offer him high quality cars, fully loaded with advanced features and strong performance, as well as offering them with suitable prices and financing offers that are in line with their income, in addition to providing distinctive after-sales services. Last year was a real starting point for MG cars in Saudi Arabia, and this drive will continue to grow stronger in the coming years”. He added: “We look to the future with great optimism, and we have placed the customer at the top of our marketing strategy for the coming years, because we believe that the customer is the true partner for our success and advancement. MG Motor is also working to introduce several new models featuring state-of-the-art technologies within the MG family, and to maintain the brand's reputation as a front-runner in the automotive sector in terms of state-of-the-art tech features considering price point in its class.”
Taajeer Group network consists of 4 integrated centers, 5 showrooms, 25 authorized sales dealers across the Kingdom, delivering the highest standards of customer service. It strives to deliver services more efficiently to meet the growing demand of its customers. For total peace of mind, all MG models come with a six-year or 200,000-kilometre certified warranty.