During the 2020 Middle East Car of the Year (MECOTY) Awards, which are the biggest and most coveted awards in the regional automotive industry, MG brand achieved tremendous success by winning 3 awards in total, the most coveted of which is the “Car of the Year” award for its HS model, which also received the “Sub-Compact Crossover” award. Additionally, MG5 model won the “Sub-Compact Sedan” award. These awards represent an objective testament to MG’s excellent lineup of vehicles and strong global presence, and reinforce the company’s competitive stance in the Saudi market. MECOTY Awards’ board of referees includes 13 independent and highly experienced automotive journalists in the Middle East, who employ a complex yet transparent nomination and scoring methodology, and rely on stringent and carefully laid out criteria for choosing the winners.
In that occasion, Eng. Hazm Jamjoom, COO of Taajeer Group, the exclusive dealer of MG cars in Saudi Arabia, said, “We are enthralled by winning these three awards, which prove the competitive edge of our MG HS & MG5 models in the Middle East. Our latest HS model has been a great hit with our customers, and the MG5 compact sedan enjoyed a great reception amongst our clients in record time compared to other competitors in its category, no doubt these awards will foster customers’ trust in our brand”.
He added, “The new generation of MG cars present new standards thanks to their innovative digital technology, driver’s assistance devices, high quality, advanced safety and leading communication equipment; they are truly the perfect family cars in the Middle East, and it is our honor to have them recognized by MECOTY 2020 with three awards.”
The new generation MG HS model, which plays a vital role in supporting MG and Taajeer’s strategy throughout the Kingdom, underwent a total redesign, based on which it received a new futuristic design language exemplified by a sharper and stronger exterior along with a modern yet comfortable interior bristling with advanced technology. Meanwhile, the car’s engine provides better performance along with improved fuel economy. Most notably, quality has improved tremendously throughout the car, to such an extent that it raises the bar for the global compact crossover segment.
As for MG5, it is an alluring compact sedan with a sporty design that continues to thrill drivers with an active lifestyle. Moreover, the car’s lucrative price and powerful yet efficient engine round up a truly complete package. Those attributes play a decisive role in its dominance and hence winning the “Sub-Compact Sedan” award.