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Eye of Riyadh
Cars & Autos | Tuesday 19 April, 2016 4:37 am |
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Maserati showcases sartorial excellence with launch of “Ermenegildo Zegna Interiors” in Jordan

Maserati has launched its latest highlight in terms of customization and sartorial excellence in Jordan: the new Ermenegildo Zegna Interiors, exclusively for Maserati.

Like Maserati, Ermenegildo Zegna looks back at over 100 years of Italian heritage and today is one of the leading luxury menswear brands creating the world’s finest textiles. A 100% natural fibre Zegna Mulberry silk was developed in cooperation with Maserati and combined with fine leather to create the Ermenegildo Zegna Interiors. 

The Ermenegildo Zegna Interiors are available in three colour variants for the interiors of the Quattroporte and Ghibli and are the most exquisite of all Maserati customisations. 

The specialized Ermenegildo Zegna silk cloth, always in Anthracite colour, can be combined with three different shades of luxurious fine leather, for three individual looks in Black, Natural, and Red.

The outsides of the seats are created in extra fine grain leather and combined with central inserts in Anthracite silk with a micro-chevron weave with a vertical roll pattern on the seats and backrests. The mid-section features a special macro-chevron weave with leather applications on either side adding to its three-dimensional feel and technical look.

On the door panels, the central parts are covered with Zegna Silk Jersey and embellished by a diagonal roll pattern, with tone-in-tone ornamental stitching and alternating rib embroideries. The same fabric is used to cover the vehicle’s roof lining and sunshades, the latter carrying grosgrain “Ermenegildo Zegna Exclusively for Maserati” labels on the inside. 

The seat covers and door panels receive an added touch of luxury with stitching in a contrasting light grey colour.

The sophisticated, luxurious finish of the interior is further enhanced by the eye-catching embroidered Trident, Maserati’s brand emblem, on the headrest.

Chairman of Gargour Automotive Trading Ltd, Raja Gargour, explains the cooperation: “Maserati is quintessentially Italian, sporty and exclusive with a strong focus on tailor-making. Owning a Maserati must be like wearing a tailor-made suit in a world of uniforms. With Zegna we have taken this adage to the ultimate level, by bringing the suit into the car and making a fabric, that is normally worn as luxury clothing, last the lifetime of a car. It is something no one else can offer.” 

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