Tourism & Hospitality | Thursday 1 June, 2017 4:29 am |

Majid Al Futtaim’s shopping malls in Dubai: Mall of the Emirates, and City Centre Deira, Mirdif, Me’aisem, Al Shindagha and My City Centre Al Barsha are marking the holy month with a month-long schedule of family focused events and charitable activities that embrace the spirit of Ramadan.

 

Now in its eleventh year of partnership with the UAE’s Red Crescent Society, Majid Al Futtaim’s annual ‘Make a Difference’ Ramadan campaign promotes kindness within the community by allowing people to make a difference through the donation of clothes books, toys to families in need. This year, the ‘Make A Difference’ campaign, has been developed in line with the ‘Year of Giving’, an initiative by UAE’s President His Highness Sheikh Khalifa bin Zayed Al Nahyan, which promotes strategies and programs intended to celebrate the virtues of giving and cement philanthropy in the heart of the nation.

 

“For over a decade Majid Al Futtaim’s shopping malls have hosted one of the largest collective charitable efforts in the region. This year, and inspired by the UAE leadership’s powerful ‘Year of Giving’ initiative, we hope to collect more contributions than ever before. ‘Make a Difference’ is an excellent opportunity for people to give back in a small way and embrace the spirit of the holy month. We look forward to seeing families enjoying great moments together at each of our mall’s Ramadan activities and joining in the #ShareTogether social media campaign,” said Fuad Mansoor Sharaf, Managing Director (UAE, Bahrain & Oman) – Property Management, Shopping Malls for Majid Al Futtaim.

 

Making a difference this Ramadan couldn’t be more convenient. Visitors can simply bring their donations to any of the malls, place in the ‘Make a Difference’ bag and drop into the donation box. Alternatively, Majid Al Futtaim has collaborated with Fetchr, the delivery service application, to make the donation process seamless in the UAE. Customers need to download the application and place a ‘send’ order using the standard service. They should then enter the pickup location and time, and enter the promo-code ‘Donate’ for free collection and delivery. Visitors can drop donations off at the Make a Difference collection boxes in Mall of the Emirates ground floor Central Galleria, at City Centre Deira’s Centre court located on the ground floor and in City Center Mirdif’s Central Galleria. Collection boxes at City Center Me’aisem are located at the west venue, at City Center Al Shindagha’s main entrance and close to Carrefour at My City Centre Al Barsha.

Known for its premium shopping, several Mall of the Emirates’ fashion houses will present Ramadan and Eid collections. A growing global trend, designers such as Prada, Michael Kors, Tommy Hilfiger and many more will showcase their exclusive collections during the month. While visitors have a multitude of dining options for Iftar and Suhoor at Mall of the Emirates.

 

Each of Majid Al Futtaim’s malls in the Dubai are set to host activities and winning opportunities throughout the month which encourage families to spend more quality time with one another.

The Arts & Theatre Centre at Mall of the Emirates, DUCTAC, is hosting its Ramadanization Exhibition until June 27. The exhibition is a result of DUCTAC’s open call to UAE based artists. It aims to initiate a conversation with the artists about how the observance of Ramadan upholds the Islamic beliefs and traditions across the globe, and how it influences the daily lives of people residing in the region. Among the artists featured will be Mohamed Abou El Naga, renowned multidisciplinary visual artist and art professor.

 

Visitors at City Centre Mirdif and City Centre Deira shopping for the summer and Eid wardrobes will receive complimentary Iftar meals from a selection of the mall’s food and beverage outlets. From May 27 - June 26, between 10am – 6pm, visitors who spend AED 500 at                        City Centre Mirdif and AED300 at City Centre Deira in any of the fashion stores will receive an instant voucher to dine with their loved ones at one of the mall’s restaurants. A bonus for shoppers participating in the campaign at City Centre Deira will receive free parking every day from 10am – 6pm.

 

City Centre Mirdif and Deira are celebrating the special time of Iftar by sharing delicious recipes on social media. Followers can view the recipe videos, made exclusively by chefs from the mall’s food and beverage outlets every day at Iftar.

 

The mall’s Ramadan décor, which has become an anticipated spectacle at Majid Al Futtaim’s         Mall of the Emirates and City Centres, will take center stage illuminating the mall’s to mark the spirit of the holy month, with beautiful installations celebrating traditional Arabic emblems. At Mall of the Emirates visitors can share their Ramadan décor pictures on social media using #RamadanMOE to win prizes.

Form 27th May to 17th June , the malls will follow extended closing timings opening at 10am and closing at 1am for all retailers and 2am food and beverage outlets. And from June 18th to 1st of July, the malls will follow extended closing timings opening at 10 am and closing at 2am for all retailers and 3am food and beverage outlets.