Healthcare | Wednesday 21 December, 2016 8:20 am |

Pharmakeia, luxury wellness boutique and innovative healthcare retail concept, has opened its doors today in Qanat Quartier district at The Pearl-Qatar. While creating a new healthcare industry segment, Pharmakeia is set to meet ever-growing customer demands and address the evolution of Qatar’s luxury retail business. Renowned international luxury brands as well as niche unique organic and natural products are sold at the store with an equal emphasis on wellness, healthcare, and pharmaceutical offerings.

“We are pioneering a completely new segment and we believe that the Pharmakeia concept will be a game changer internationally. Our market is very specific and, as it stands now, we are the market leader and the innovator in healthcare and luxury wellness retail”, says Rashad Al Moosa, CEO and Founder of Pharmakeia.

After undertaking in-depth global research on consumer demand in this sector, the customer centric and experience focused concept came to life. Building on almost 50 years of family legacy in healthcare through Gulf Drug, the new concept will symbolize the evolution of the industry. The brand represents the unique combination of the pharmaceutical offerings blended with luxury beauty products and unmatched customer service. The Pharmakeia brand legacy is projected to grow internationally in select locations across major cities in the foreseeable future.

“Pharmakeia is by definition a global concept that starts its journey in the Middle East. We believe that Qatar is the best place for our brand inception, as it provides us with a unique and diverse customer base from a multitude of nations and cultures. The Qatari consumer has one of the highest expectations in the world from a luxury and quality service point of view, expectations that we plan not only to meet, but to exceed”, adds Rashad Al Moosa.

Retail and healthcare industries constantly evolve and change, which demands agility from existing and newly emerging brands. With global expansion in the pipeline, Pharmakeia is envisioned to change the way healthcare retail and services are perceived.