Technology & IT | Monday 30 May, 2016 2:03 pm |

 AT SES ASTRA INDUSTRY DAY

 

Demo to Coincide with Launch of SES Ultra HD Test Channel

Displaying Hybrid Log Gamma HDR Content

 

 LG Electronics (LG) is collaborating with the British Broadcasting Corporation (BBC) and satellite operator SES. to host a demonstration of High Dynamic Range (HDR) broadcast technologies at the ninth SES Industry Days conference this week in Luxembourg.

 

High quality HDR content will be transmitted to LG’s latest OLED TV via live satellite feed utilizing backward compatible HLG (hybrid log gamma) technology. HLG expands the contrast ratio and color reproduction capability of SDR TVs (Standard Dynamic Range). The HDR transmission demonstration by LG and the BBC will utilize SES Astra’s satellite network.

 

HLG technology was developed by the BBC and NHK to enable a backwards compatible transmission of HDR content. Employing a single distribution bit stream which can be decoded by both dedicated HDR receivers and legacy non-HDR receivers, the HLG system requires no production metadata, making it compatible with existing broadcast infrastructure, thereby enabling a straightforward migration to HDR television production.      

 

The flexibility of the BBC’s innovative HDR HLG technology makes it an excellent choice for broadcast HDR services while SES’s new HDR test channel allows industry partners to test a variety of new display standards and content. Viewed on LG’s OLED TVs, HDR HLG content looks more realistic, delivers greater depth and the deepest blacks. As the first flat-panel television with infinite contrast ratio and no backlight panels, LG OLED TVs are unrivaled in their ability to deliver an HDR experience like no other.

 

“LG has been at the forefront of television innovation for decades,” said Wayne Park, Executive Vice President and Head of LG’s European Operations. “We are committed to supporting the efforts of our partners to standardize HDR broadcast technologies and make advanced display technology more widely available.”

 

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About LG Electronics Home Entertainment Company

LG Electronics Home Entertainment Company is a global leader in television, audio video systems, monitors, personal computers, commercial displays and security systems. The company opened a new era of innovation in the TV market, creating pioneering technologies like 4K OLED TV, implementing breakthrough HDR technologies in its flagship TV line-up and offering consumers intuitive smart TV technology easy to use. LG is committed to improving customers’ lives with innovative home entertainment products led by its award-winning, LG SIGNATURE OLED TVs and SUPER UHD TVs. For more information, please visit www.LG.com.