Technology & IT | Monday 23 November, 2015 2:39 pm |

Guided by the corporate vision of improving better lives, LG contributes to sustainable social development through its diversified activities. The notion of responsibility for society and future of people has a long tradition at LG. Since its inception, LG started launching some of welfare programs and initiatives aimed at supporting the community. LG’s mission today is to provide unique and innovative home appliance products and services that deliver superior values to all consumers. It has a commitment that its business must go in harmony with the interests of the community, safety of people, wise use of resources and environmental sustainability.

LG believes in conveying the economic objectives of growth and development into alignment with CSR wide-ranging initiatives and goals. To LG, CSR is not only about achieving a successful company with a wonderful record in sales. It´s all about manifesting the utmost respect and concern for the local communities and leading the right way to ensure the most social, environmental and economic criterions. LG is committed to ensuring a sustainable and ecologically responsible development of its business, constantly striving to improve the performance of all its manufacturing operations. Maintaining the growth records and the crucial basics for the future of all consumers forms an integral part of the LG’s CSR approach.

At LG, “Better Life” always puts community members at the heart of everything it attains. It creates smart home appliances that let consumers live cleaner, healthier, safer, less stressful and more supported. LG develops smart solutions that conveniently connect people to their atmospheres in an elegant hassle-free manner. The company is entirely concerned about running a business that is sustainable, thriving and of great value to every customer.  

Mr. Duke So Ahn the President of Saudi LG Electronics said: “LG’s products are made with particular care for preserving the community resources and helping its members to lead a better, healthy and safe life. LG works entirely sustainably in all its business sectors. There are green and sustainability ethics for all categories of LG consumer goods, they govern the company’s home appliance manufacturing and prove its utmost commitment to environmental sustainability”. 

LG believes that green technologies should be accessible to all. Committed to become being stewards to the environment, LG is delivering the technologies that are aimed to remedy today's most tenacious environmental problems. The objective of LG’ green product strategy is to minimize the environmental impact on the whole value chain while enriching lives. This strategy is based on a model that takes into consideration high energy efficiency, reduction in raw material usage and human welfare. LG’s vision is to prosper into a pioneering ecologically conscious firm by working to safeguard the global environment and creating environmentally-friendly products.

The core of LG’s CSR approach lies in providing smart solutions that change personal lifestyles, lead innovation in the life at home and offer an added value to every customer. LG efforts are constantly moving ahead towards realizing the most powerful and successful ways to added more caring values to the society by utilizing all its business capabilities, taking the lead in solving environmental issues with eco-friendly products and make every single effort to craft a healthy life.