06 Jumada I 1444 - 29 November 2022
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Eye of Riyadh
Tourism & Hospitality | Wednesday 19 October, 2022 5:07 pm |

Lavazza coffee icons in the new carbon-neutral** capsules compatible with Nespresso* Original machines

The aluminium capsules compatible with Nespresso* Original machines are now available with Qualità Oro, Qualità Rossa, Crema e Gusto Classico, Crema e Gusto Forte, Crema e Gusto Ricco and Dek, offering the taste of excellence in an espresso with zero CO2 impact**.


Lavazza passion and excellence at the service of sustainability and innovation can be found in the Middle East in the new aluminium capsules compatible with Nespresso* Original machines and dedicated to the iconic blends that express the Turin company’s history and expertise in the art of blending. 


Qualità Oro, Qualità Rossa, Crema e Gusto Classico, Crema e Gusto Forte, Crema e Gusto Ricco and Dek make up the brand’s first range of aluminium and carbon-neutral** capsules that compensate carbon dioxide emissions.A new milestone in Lavazza’s commitment to striving for a better world by producing not just coffee, but a virtuous circle that creates economic, social and environmental value.


The uniqueness of Lavazza’s iconic brands is clothed in aluminium to offer consumers the unmistakable aroma and quality of the company’s finest blends, so that they can rediscover the pleasure of their favourite coffee. 


Six iconic blends to satisfy the different tastes of all coffee lovers


  • Qualità Oro: elegant, with fruity and floral notes. The finest arabicas from Central and South America. Selected, blended and roasted to perfection. The result is a symphony of the finest arabica coffee beans enriched with fruity and floral notes. 
  • Qualità Rossa: full-bodied balanced espresso, with a dried fruit aftertaste. A sip of Italian joy, a capsule that enclose the Italian lifestyle: just lay your lips on the cup and everything is joyful.
  • Crema e Gusto Classico: a creamy coffee enhanced by dark chocolate hints, wood and spice aftertaste. Perfect to start your day, Crema e Gusto ensures the perfect balance between cocooning and willpower. Take a sip: your senses are satisfied, and your day is on.
  • Crema e Gusto Forte: exceptionally intense and full-bodied blend with strong notes of cocoa, wood and a light tobacco aftertaste. The strong taste gives you an immediate twist, a wake-up call to breath your life. Just like the aroma which flows in the powerful notes of a dark roasting.
  • Crema e Gusto Ricco: an intense combination of chocolate hints with wood and nutty aftertaste. Born to enrich your balance, it boasts the perfect union between sweetness and intensity. Taste its creaminess and discover how enjoyful kicking off your day can be.
  • Dek: round and well-balanced coffee, with prevailing notes of dried fruit and light chocolate aftertaste. Dek is like a light breeze along the beach in September: it overwhelms you. Ideal if you want to avoid caffeine without giving up the luxury of authentic Italian coffee.

Owned by the Lavazza family for four generations, Lavazza is committed to build a better world, one coffee at a time, offering products of superior quality, obtained through a sustainable model based on innovation, passion and expertise. The launch of aluminium capsules compatible with Nespresso* Original machines perfectly mirrors this commitment, giving voice to the most authentic values that lie at the heart of the brand since its inception: Authenticity, Passion for Excellence, Responsibility and Inventiveness.


The Group’s global presence today is the result of over 125 years of growth. In addition to that, the more than 30 billion cups of Lavazza coffee produced every year are a testament to a remarkable success story, with the goal of continuing to offer the best coffee experience possible, in all its forms, by focusing on every aspect of the supply chain, from the selection of the raw material to the product in the cup.


Historically, Lavazza has made innovation the hallmark of its entrepreneurial activities and the keystone to keep offering high-quality products, like the latest new aluminium and carbon-neutral** capsules compatible with Nespresso* Original machines. From the intuition that marked the company's earliest success — the coffee blend, Lavazza has always revolutionised coffee culture by investing continuously in research and development with courage, energy, and reliability, modernizing traditions to anticipate the needs of the market and consumers. 


More than a century ago Luigi Lavazza started dreaming a new excellent coffee experience, travelling around the world, and getting inspiration by different cultures and savours. His expertise and passion, at the beginning of 1900, created what we now call blend. He is the master of masters, he is Lavazza’s Master Blender. His mastership and expertise have been handed down for more than 125 years, maintaining the brand excellence in blending. With the new range of aluminium capsules compatible with Nespresso* Original machines, now Lavazza welcomes consumers to the world of Masters of blending, where excellence blends with passion.


Lavazza is synonym with authentic Italianity, where heritage and innovation are perfectly balanced and fuelled by innate passion. The new range of capsules is a tribute to Italian excellence and its coffee roasting tradition. Lavazza set out on the journey to uncover and understand the distinct roasting and brewing techniques. This unique know-how was then encapsulated, to offer consumers the possibility to join this Italian journey and discover the diverse, intense aromas and characteristic cremas of these excellent coffees in a new proposition.


The aluminium capsules compatible with Nespresso* Original machines are now available in the UAE. 


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