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Eye of Riyadh
Eye of Riyadh
Beauty & Style | Wednesday 28 November, 2018 3:21 am |

Jollychic fashion show at Dubai Fashion Days explores the fusion of fashion and technology

Fashion enthusiasts andmembers of Dubai’s fashion and design community were treated to a display of the fusion of fashion and technology at the Dubai Fashion Days closing show, presented by Jollychic. The show took place at City Walk.


With the theme ‘Fusion and Future’, the show commenced with a dramatic display of a UFO travelling to earth as the planet has become renowned as a trendy place full of passion, diversity and fusion of fashion and technology. Models sporting pearls on face and feather ear rings walked the catwalk in unique designs by upcoming international designers. They also wore wearables such as smart watches, showing how fashion has become fused with technology.


“As a trailblazing e-commerce company, we have first-hand experience of how fashion and technology are changing the way we buy and wear fashion. Today, fashion designers are incorporating technology into fashion like smart sensors, LED lit up clothing and technology enabling clothes changing colours in response to your emotions. Customers are also embracing the convenience of shopping from home at the click of a button, even buying items in real time as they see it on a catwalk that is livestreamed on apps. Through our fashion show, we wanted to show the future of fashion as it is clothed in technology,” says David Ding, Co-founder and Executive President of Jollychic, President of JollyTrust.


Jollychic present the closing show with its three suppliers Mooly, Xunruo and Youppie. “As the leading e-commerce platform in the middle east, we work to bridge the traditional retail and fashion business with digital economy and help our suppliers to access a wider international market.” David added. “We will keep working hard to enhance our service and platform for our partners.”


Jollychic is the sole online shopping partner of Dubai Fashion Days, as well as a strategic partner of Hala China. The fashion event taking place till November 28th is presented by Hala China, an initiative of Meraas and Dubai Holding with support from the Dubai Design and Fashion Council. It is co-organised by Arab 

Fashion Council and JollyTrust, a subsidiary of the e-commerce platform Jollychic that aims to serve and empower middle east fashion industry with the know-how of China’s fashion and fabric industry in design, R&D and production.

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