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Eye of Riyadh
Beauty & Style | Tuesday 5 December, 2017 2:13 am |

Jeddah Host the Saudi Health and Beauty Show for the Fourth Consecutive Year

After unparalleled success of the Saudi Health and Beauty Show in Riyadh, the bride of the Red Sea is receive the Show for the fourth consecutive year. This edition organized by Sunaidi Expo and Conferences in the Hilton Jeddah from December 3-5, 2017.


The exhibition is gaining an increasing importance year after year due to its professionalism, making it a destination for international companies specialized in the field of health and beauty. The show is also the only gathering point in Saudi Arabia for health and beauty professionals and experts. The Show is expected to attract thousands of visitors, distributors, wholesalers, retailers, saloon owners, hairdressers, make-up artists and buyers that are eagerly awaiting the annual event.


Due to the Show’s global importance, new local and international companies have joined the exhibitor’s list. Hence, comes the first participations of South Africa, Greece and Brazil along with companies specialized in hair and skin such as America, Britain, Switzerland, France, Spain, Poland, Korea, China, Thailand and Turkey aside participations from GCC and Arab companies such as the UAE, Bahrain, Kuwait, Egypt and Jordan.


Moreover, the exhibition will ensure the exchange of business, which is very useful for reaching the goals of both investors and clients. Thus, Show Manager Manna Aljabarti emphasized the importance of the presence of major distributors, manufacturers, investors, stakeholders and health and beauty professionals to register and participate in the exhibition and share their ideas and suggestions on how to enhance their cooperation with local and international companies.


Beauty Me Zone, the most important activity in the Show, sponsored by AS exclusive agent in the region, Al Taqdeer Modern Limited, will host professional hair training sessions and professional offers. AS will be offering sophisticated products such as strong and lasting gold and caviar masks for skin care, aside first-of-a-kind hair treatment products.


One of the most prominent activities of this year’s edition is the Beauty Talk Sessions where professional individuals get to talk to a variant audience and host awareness lectures regarding areas related to hair and skin care, cosmetic surgeries, spa and medical consultations and on perfumes and the experience of mixing them.


The Show is also specialized in health; as the largest local and international companies specializing in organic, natural and health products will contribute to spread health awareness among customers who are visiting their pavilions.


Additionally, there is a group of companies that have specifically came from Kuwait and America to showcase spa products and a range of hydro-fitness and rehabilitation equipment.


Alongside the Suanidi Expo management and key sponsors, the opening ceremony will be attended by a number of media professionals, health and beauty specialists and customers, especially women who are always looking for beauty, excellence and creative ideas.


Visitors will be able to access products from more than 300 brands from over 20 countries. The companies will showcase their latest innovations in hair and skin care, which are the biggest concern for women looking for elegance, freshness and youth.


"We are delighted to host the exhibition for the fourth year in a row, which marks an important milestone for the company and its employees," said Mrs. Haya Sunaidi, General Manager/Owner of Sunaidi Expo.


Mrs. Haya Sunaidi also pointed out to the Show’s economic importance with an annual expenditure per capita of about SAR5,000. Also adding that the health and beauty market with over an 11% growth rate is considered the highest growing sector in the Middle East.


The exhibition will also serve as a platform for young Saudi women who want to become acquainted with the sector to pave their way into the labor market. The Show will also allow them to take advice from international and local experts, especially those of the Technical College for Girls in Jeddah, which will offer training courses in professional makeup, cinematic makeup, nails and customer service excellence.


The Show is the Kingdom’s first health and beauty show to enhance the health life of the Saudi people. It is also considered an ideal platform for developing the health and beauty sector and enhancing local and international trade relations.

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