Beauty & Style | Tuesday 8 December, 2015 3:26 pm |

MOVADO proudly announces the launch of its new dynamic collection, Movado Edge. 

Movado Edge infuses an icon of modern design with stunning new shape and texture. This new watch collection was developed in collaboration with renowned modern industrial designer Yves Béhar and his design firm FuseProject. Yves Behar is one of the most acclaimed industrial designers of the past 15 years, and his clients; both past and present, include: Apple, Puma, Issey Miyake, Google, GE, Samsung, Herman Miller and Prada. 

Yves Béhar has dynamically reimagined the stark, pure beauty of the Museum Dial conceived in 1947 by artist/designer Nathan George Horwitt. A synergy of modern design and sculpture is revealed in these contemporary timepieces which bring new dimension to the original Museum Dial, while celebrating its industrial roots.

Movado Edge interprets the iconic Museum Dial through a heightened industrial design lens, characterized by a new, visually tactile form. The dial reinterprets Horwitt’s original vision in a three-dimensional representation with the dot rising from the dial’s curved, newly textured landscape. Sculpted linear peaks that form around the edge of the dial suggest the sun’s rays, while subtly marking the minutes – a beautiful and purposeful design element, fusing form, function and inspiration.

Movado is the brand that transformed the face of time and the Museum Dial, created in 1947, is recognized as one of the most iconic and important designs of the 20th Century. Throughout its history, Movado has represented a reshaping of the expected, forward thinking design and the merging of design and innovation. 

“It is a privilege for us to be able to showcase Movado’s latest offering, the Movado Edge collection, for the first time in the Emirates. MOVADO watches have been a must-have style pieces from the 1940s and have continued to push boundaries all the while remaining true to their core artistic identity. This newly imagined version by Béhar is impeccably done and brings a veritable piece of art to your wrist” commented Mr. Mohammed Seddiqi, – Chief Commerical Officer, Ahmed Seddiqi & Sons.

 

The collection is available at 1915 Dubai Marina Mall, Seddiqi & Sons the Dubai Mall, Seddiqi & Sons Mirdiff City Centre.