Business & Money | Monday 19 September, 2016 2:28 am |

With a comfortable bed cited as one of the most important elements in a hotel stay – whether luxury, mid-scale or budget – the latest mattress to be showcased at The Hotel Show 2016 takes guest comfort to an entirely new level.  Introduced by Intercoil International, the region’s leading manufacturer, distributor and retailer of beds, bedding and bedroom furniture, the revolutionary NGMatt, the first truly intelligent mattress that monitors and guarantees rest. 

 

Artificially intelligent, the NGMatt dynamically and intelligently self-adjusts to suit an individual’s ergonomic needs, responding to a sleeper’s position, patterns and physical attributes. Controlled through a smartphone app, either iOS or Android, the intelligent mattress records and reports the sleep quality of each individual, while allowing users complete control over its 24 configurable elements. Total connectivity also means users can load their sleep profile into other NGMatts at hotels around the world, configuring the mattress exactly as at home or in previous hotels, thereby minimising postural changes and ensuring the deepest, most restful sleep for guests wherever they go. 

 

“A key element in luxury today is personalisation, and the NGMatt delivers an experience for hotel guests that absolutely personalises the comfort of their hotel room bed based on their individual sleeping traits, because one size doesn’t fit all,” said Hassan Al-Hazeem, CEO of Intercoil International. “More than three decades of medical research have gone into the development of the NGMatt, and its efficacy has been proven to help many sleep related disorders.  It will certainly be a point of difference for hoteliers in our region, and one that adds significant value for their guests, enhancing their experience and exceeding their expectations.”

 

Oscar Valdemoros, CEO of Spaldin Natural Sleep, developers of NGMatt added: “We are delighted to partner with Intercoil, in the Middle East. This is a market that presents exceptional opportunity, with a bourgeoning hospitality industry which appreciates design and personalisation, while being equally receptive to the latest trends and innovations. This is evolution that users will not only feel, but also see and measure thanks to the reports available through their smartphone. And thanks to the intelligence of the mattress and the cloud computing, the NGMatt also offers hotels the opportunity to gather valuable information on the average sleep time or sleep patterns of users, which can help create other customised value added services for their guests.”

 

Intercoil International’s participation at The Hotel Show 2016, the Middle East’s most important annual supply, fit-out and service exhibition for the hospitality sector, also includes a number of Simmons mattresses, for which Intercoil is the exclusive licensee in the Middle East. The preferred brand of bedding for 18 of the world’s top 20 hotel groups, the Simmons Beautyrest® range includes the ultra-luxury Beautyrest Black® used in St. Regis hotels across the region.  Intercoil also manufactures the Four Seasons mattress, the Kempinski presidential suite mattress and the Starwood Heavenly Bed mattress.

 

A pioneering ‘made in the UAE’ brand, Intercoil international operates three fully functioning manufacturing facilities in the UAE and Saudi Arabia, with eight distribution centres and 24 retail outlets across the region. In total, the company exports to 23 countries across the MENA region. 

 

The Hotel Show 2016 runs from 17th – 19th September at the Dubai World Trade Centre.  The Intercoil International stand is located at 5C 221.