Technology & IT | Saturday 8 July, 2017 4:14 am |

Forbes released its list of the Most Valuable Brands of 2017 recently. HUAWEI ranked the 88th with a brand value of $7.3 billion, up by 9% year on year, and was the only Chinese brand making the list.

Forbes selected 100 most valuable brands every year from a pool of over 200 international brands worldwide. This year, the top 100 on the list spread among 15 countries, with the United States taking the obvious lead with 56 spots, followed by Germany, France and Japan with 11, 7 and 6 spots respectively.

 

Technology is without doubt the hottest industry of all, taking 18 spots of the list, and 9 out of the top 15 are technology companies. For other industries, the list saw 13 from the financial. 12 consumer goods companies made the cut,

HUAWEI outperformed the industry in 2016 by a vast lead in 2016, thanks to the recognition of the HUAWEI brand from consumers worldwide. The first quarter of 2017 saw this momentum continue as HUAWEI’s smartphone shipments grew steadily. According to statistics from top research institutes like IDC, SA and Trendforce, HUAWEI smartphone shipments ranked the 3rd globally and the 1st in China, ramming down its position in the top segment internationally. With the beautifully designed innovative flagship P series and Mate series, HUAWEI witnessed growing influence in the primary segment of smartphones. HUAWEI P9/ HUAWEI P9 Plus sold over 12 million units in the world, becoming its 1st flagship model selling over 10 million units. Its latest series, the HUAWEI P10 series, launched a new color with joint cooperation with PANTONE – Greenery, and was greeted with great enthusiasm from consumers worldwide.

 

On brand development, HUAWEI has also integrated top world-class marketing resources and kept innovation in marketing plans. After the launch of HUAWEI P10 series, HUAWEI partnered with the world’s most renowned fashion magazine VOGUE and launched a campaign to “reproduce iconic photos” with the HUAWEI P10 series, highlighting the Leica Portrait photo quality of HUAWEI P10 series. HUAWEI also cooperated with Saatchi Gallery and unveiled a selfie exhibition called “From Selfie to Self Expression”, raising selfies to the new level of artistic expressions. In addition, too, cooperation between Huawei and PORSCHE DESIGN to develop innovative, luxurious and brilliant products. Huawei and PORSCHE DESIGN also have a shared dedication to craftsmanship. With this partnership, both companies benefit from each other’s resources. These exciting global events not only transmit HUAWEI’s brand concepts, but also connect to the lifestyle and emotion of consumers, creating a stronger emotional link to global consumers.

 

HUAWEI’s growing brand influence has been acknowledged by multiple renowned institutes in the world. Besides making Forbes’ list of the most valuable brands of 2017, HUAWEI was also selected into a few other well-accredited brand value lists. In October 2016, HUAWEI made the list of Interbrand’s “Top 100” most valuable brands of the world and climbed to the 72nd place, the fastest climber in the technology industry. It was also selected into the “Global 500” ranking of the most valuable brands of 2017 and was ranked the 40th, moving up by 7 spots compared with the previous year.

“Thanks to the growing global recognition of Huawei products and the Huawei brand, Huawei Consumer Business Group’s influence has further increased as a high-end brand in 2017”, said Mr. Gene Jiao, president, of Consumer Business Group for Middle East and Africa.

“Moving forward, Huawei Consumer Business Group will be focused on improving customer service, and building up its presence within sales channels, retail, branding, marketing, services and other sectors, to proactively streamline operations and enhance the overall customer experience. Meanwhile, Huawei Consumer Business Group will continue to develop Artificial Intelligence (AI) products and innovations.

These will provide users with excellent experiences and cement Huawei as a leader in emerging technologies while establishing the company as a cultural technology brand loved by consumers the world over.”